WIPRO UNZA TARGETS NEW MARKETS
Firm expanding into Asia and Africa this year to tap demand from Muslim consumers
WIPRO Unza (M) Sdn Bhd, Southeast Asia’s leading manufacturer of personal care products, is eyeing the halal cosmetics segment in developing markets in Asia and Africa this year.
“We are looking at venturing into new Asian and African markets this year.
“We hope to get a bigger slice of the halal market by taking advantage of the demand from Muslim consumers looking for halal cosmetics,” chief executive officer Sriram Krishnamurthy told NST Business recently.
Wipro Unza has a presence in Indonesia, Vietnam, China and the Middle East.
“For Malaysia, we have an annual capital expenditure budget of RM7 million to RM8 million. We aim to become the No. 1 personal care company in the country.
“We also expect aggressive growth in other markets such as Indonesia and the Middle East.
“We do 65 to 70 new launches every year. None of our competitors do this kind of launches and this is what sets us apart. Malaysia is a key market as it is also the birthplace of Unza,” he added.
Wipro Unza is a subsidiary of India-based Wipro Consumer Care & Lighting Group (WCCG).
In 2016, WCCG acquired Zhongshan MaEr Daily Products Ltd (ZME), a fast-moving consumer goods company in China.
“In China, we are focusing on the southern part of the country as the acquisition of ZME has made us stronger there.”
ZME specialises in personal care and household products.
Wipro Unza services about 258,000 retail outlets across Southeast Asia and Greater China, and has about 2,500 employees in Malaysia.