NEWSCONNECT BOOSTS BUSINESSES
Advertising expo offers 5 attractive and affordable packages, with discounts of up to 94 per cent
NEW Straits Times Press Bhd (NSTP) has launched the NewsConnect 2019 advertising expo, which offers businesses an opportunity to expand their brands on NSTP’s print, digital, social media and branded content platforms.
NewsConnect offers five attractive advertising packages, with discounts of up to 94 per cent, for businesses on NSTP’s three titles’ print and digital platforms.
NSTP advertising general manager Roche Chew said NewsConnect’s goal was to help businesses grow through advertising packages on NSTP’s platforms.
“The aim of NewsConnect is simple — to help Malaysian businesses successfully grow and learn proven marketing strategies that use multiple advertising platforms provided by NSTP,” he said.
He said NewsConnect offered unrivalled advertising packages compared with what was available in the market.
“NewsConnect offers five advertising packages with discounts of up to 94 per cent. Our offers will help our clients’ businesses reach their target audiences in our three main newspapers, Berita Harian, Harian Metro and the New Straits Times, as well as the three titles’ online and social media platforms,” he said.
The five advertising packages on offer at the expo are priced between RM50,000 and RM350,000.
Roche said NSTP’s large audience numbers should be the main draw for businesses to expand their client base.
“NewsConnect is a unique opportunity for businesses to reach 15 million customers every month. Not many can provide this,” he said.
Roche expected the expo to gain 1,000 registered clients.
Meanwhile, potential advertisers described the offers as attractive and affordable.
Wonderlense Production business development manager Shafizam Steven said NewsConnect’s affordability was a prime factor.
“Compared with the other advertising platforms, the packages offered by NewsConnect are competitive. We especially like the multiple advertising platforms offered to us,” he said.
KPJ Pahang senior marketing officer Amerul Hamidi Abdul Hamid made the trip from Kuantan to attend the expo.
Amerul said based on market pricing, NewsConnect offered the most attractive pricing for its packages.
“None of them can compare to the affordable package and the value provided by NewsConnect. This is why I travelled all the way from Pahang,” he said.
The expo runs from March 18 to 22 and is being held at Level 3, The Majestic Hotel Kuala Lumpur.
There will be six sessions for potential clients every day, starting at 10am, 11.30am, 1pm, 2.30pm, 4pm and 5.30pm. The expo is expected to draw more than 1,500 visitors. Those who sign up for NewsConnect’s packages also stand a chance to win a Nissan X-Trail sports utility vehicle.
NewsConnect is a unique opportunity for businesses to reach 15 million customers every month. Not many can provide this.
New Straits Times Press advertising general manager