New Straits Times

TONG LEGACY

BUKIT Properties Sdn Bhd group managing director Datuk NK Tong has built the finest apartments in Old Klang Road which should earn him the ‘Condo Prince’ title.

- SHAREN KAUR NK TONG Bukit Kiara Properties group MD

THE Tong family has created history again. Datuk Alan Tong was called the “KL Condo King” for building one of the first condominiu­ms in the country in 1984 — OG Heights in Old Klang Road through his company, Sunrise Sdn Bhd.

Some 32 years later, his son Datuk NK Tong developed the finest apartments in Old Klang Road which stand majestical­ly today, and that should earn him the “Condo Prince” title.

NK’s company, Bukit Kiara Properties Sdn Bhd (BPK), which he co-founded with Alan Tong, developed VERVE Suites KL South, a high-end residentia­l project on the former Alamanda College site along Old Klang Road, which set a new benchmark in rent per square foot (psf).

BKP had transforme­d the former Alamanda College site in less than four years with 321 fully furnished designer suites and 45 small-officehome-office (SoHo) suites housed in two 24-storey towers that is linked via the 10,000-sq-ft Vercadicos Sky Bridge.

NK said VERVE Suites KL South currently commands the highest rent psf at RM4 compared with RM2 to RM3 psf in the neighbourh­ood. The first tower of VERVE Suites KL South was handed over to buyers in September 2016 and occupancy reached 97 per cent a year later.

The second tower was handed over to owners in the third quarter of 2017 and its occupancy is currently about 80 per cent. “If you average it out, the occupancy for both the towers is in the high 80 per cent and low 90 per cent. Looking at the numbers we can say that people are resorting to luxury living. But VERVE Suites KL South offers more than luxury-living. It provides comfort and convenienc­e,” NK told NST Property.

It is not just VERVE Suites KL South which commands the highest rent psf in Old Klang Road. The company’s flagship luxury developmen­t, VERVE Suites Mont’Kiara, also has the highest rent psf in the Mont Kiara enclave. “The rent at VERVE Suits Mont Kiara is RM5 psf compared to other properties in the neighbourh­ood which are doing RM3 to RM4 psf, and they are almost fully occupied,” said the group managing director for BPK.

“We have set a standard design for the whole project to protect the value of investment for homeowners.”

FAMILY QUEST

Tong and NK need no introducti­on in the Malaysian property industry.

One of Tong’s greatest legacies in the industry would be the developmen­t of the upmarket condominiu­m enclave of Mont Kiara through Sunrise.

The former Selangor state assemblyma­n (from 1974 to 1982) was the first to begin the transforma­tion of Mont Kiara (known as Segambut then) from a rubber estate into a bustling, much soughtafte­r internatio­nal enclave and other developers followed.

The transforma­tion began with 4.04ha he acquired from a broker in 1989/1990, moving to over 40.47ha. The first project, Mont’Kiara Pines, was completed in 1993.

NK is an undergradu­ate in Architectu­re (B.A. Hons) from the University of Manchester in England. He went on to gain a Masters in Business Administra­tion from the Wharton School of Business, University of Pennsylvan­ia in the United States.

Prior to setting up BKP, NK was the executive director of a public-listed property developmen­t company and was involved in the genesis and transforma­tion of Mont Kiara into a prestigiou­s neighbourh­ood.

NK was also instrument­al in the strategic sale of the listed company in late 1996, just ahead of the 1997 Asian Financial Crisis.

Known for their expertise in property developmen­t and with a wealth of experience under their wings, Tong and NK embarked on the quest to become a niche player where they come up with high-quality homes in unique buildings.

The idea to form BKP came about in 1997 when the strategic sale of the listed company had just been completed.

NK had been involved in the conceptual­isation and developmen­t of VERVE Suites Mont’Kiara and VERVE Suites KL South with a combined gross developmen­t value of over RM1.6 billion.

The good sales take-up rate and high resale value for VERVE Suites Mont’Kiara and VERVE Suites KL South are testimony to BKP’s brand value and undisputed track record.

NK, who was the chairman of Real Estate and Housing Developers’ Associatio­n (Rehda) Kuala Lumpur branch for 2010-2012, the national treasurer for Rehda Malaysia from 2012-2014 and is the vice-president of Rehda Malaysia for 20182020, is not resting on his laurels.

He said BKP is looking out for land developmen­t opportunit­ies, albeit cautiously.

Whether BKP picks up land in Kuala Lumpur or outside of Greater Kuala Lumpur, the project will most likely be a seller because the market knows that when NK plans his project, it will come with outstandin­g furnishing and finishing.

And that perhaps explains why VERVE Suites Mont’ Kiara, which has four towers with total 933 units, sold well.

BKP starting selling the first tower in 2006 at an average launch price of RM570 psf. The average transactio­n price today is RM950 psf.

The fourth and final tower was launched in 2010 at an average RM1,250 psf and some units are currently transactin­g at around RM1,600 psf.

VERVE Suites KL South currently commands the highest rent psf at RM4 compared with RM2 to

RM3 psf in the neighbourh­ood.

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 ??  ?? Bukit Kiara Properties group managing director with a scale model of VERVE Suites KL South.
Bukit Kiara Properties group managing director with a scale model of VERVE Suites KL South.
 ??  ?? New York Loft is one of four design themes for Soho suites.
New York Loft is one of four design themes for Soho suites.

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