Voice of understated fashion

Hana Tajima’s designs for Uniqlo have grown from a capsule to a global collection, a manifestation of the popularity of modest dressing. writes

SINCE 2015, British-born stylist Hana Tajima, has designed a modest collection for Uniqlo that embodies a rich sense of cultural diversity. What started out as a regional collection has bloomed into a global one, featuring elegantly simple yet considered pieces, offering comfortable, versatile clothing for women from all backgrounds.

Here, she shares her thoughts about her journey so far and why she wants to give voice to women.

of breaking down the elements of each design and keeping only the most important aspects. There are also certain design signatures I’ve developed that make this collaboration distinct.

There is a simplicity that found its way into each design, but at the core there is heart. Each piece represents the hands and minds that have gone into making it, and the person who will wear it and carry it into their lives. I’ve learnt to ask questions of myself, and to find honest answers. It’s really easy when you have worked solo as much as I have, to forget why you like something, or why you do something a certain way.

As soon as it becomes collaborative you have to know your reasoning. It’s an incredibly powerful thing to be constantly reflecting on your decisions. It leads to better, truer designs. There is something fascinating about witnessing hijabi fashion trends as a microcosm of mainstream fashion. Trends are transient, and style is enduring. It’s the same thing in every other area of fashion.

In trends you see a lot of people expressing someone else’s idea. In style you see an expression of someone’s own voice and personality.

Hana Tajima

The collection embodies modest dressing irrespective of religion, culture and background. Scarves come in botanical prints this season. Versatile tops and pants remain the backbone of this collection.