OVER 500 LOCAL GOODS TO BENEFIT FROM TIE-UP
AirAsia to promote businesses via Santan, T&Co and OURSHOP
AIRASIA Group Bhd will promote more than 500 local products on its Santan, T&Co and OURSHOP platforms.
The initiative is in line with the government’s “Buy Malaysia Products” campaign to drive domestic growth and improve the awareness of Malaysian goods.
AirAsia Group chief executive officer Tan Sri Tony Fernandes said being one of the country’s
top employers, the low-cost carrier could help grow local enterprises.
“Through this campaign, we can make decisions that promote homegrown, regional products to the world,” he said after announcing AirAsia’s collaboration with the Domestic Trade and Consumer Affairs Ministry, here, yesterday.
Fernandes said the partnership would enable local products to be sold through the carrier’s inflight and cafe menus, waiving listing fees for businesses.
AirAsia has identified eight new products to be marketed through its in-flight menus in the third quarter of this year.
It said it had begun assessing potential food and beverage products.
Malaysia-sourced products make up around half of AirAsia’s Santan and T&Co coffee menus, such as Pendang Mineral Water, T&Co’s BBQ Potato Chips and Hokkien Prawn Noodles, which are sold exclusively on AirAsia flights.
Domestic Trade and Consumer Affairs Minister Datuk Seri Saifuddin Nasution Ismail said the joint initiative with AirAsia would raise awareness of Malaysian products and services.
“We are excited to work with AirAsia as the airline is a homegrown brand that is recognised across the globe.”
He said businesses could leverage the carrier’s huge passenger traffic.