TOURISTS FOLLOW ‘GAME OF THRONES’ TRAIL IN N. IRELAND
Fans flocking to coastal caves, ruined castles where much of the show was shot
WIELDING a replica broadsword, Indian tourist Akshay Mannur duels with friends, reenacting scenes from
Game of Thrones on the Northern Ireland pilgrimage trail for devotees of the blockbuster fantasy television show.
Since the blood-and-guts series began its rise to prominence in 2011, fans have flocked to the coastal caves and ruined castles of the British province where much of the HBO television production was shot.
“Every new step is like something new. It’s more than my expectations,” 23-year-old student Mannur marvelled. “It’s a beautiful country. Northern Ireland is just amazing.”
Tourism Northern Ireland estimates that the show, in its final season, drew 120,000 visitors to the province in 2016, generating £30 million (RM160 million)
One in six visitors now go to Northern Ireland to visit shooting locations, estimates say.
Along the largely coastal trail, a short drive outside here, that popularity is clear to see.
A steady hum of buses and coaches are marshalled in and out of parking lots on strict schedules, and sleepy village shops throng with tourists.
“The last week, I think on Saturday past, we had a bus with 24 nationalities on it,” said tour guide Patrick Rogan at the mouth of the
Cushendun Caves, the site of a pivotal plot point in the series.
“We had people from Patagonia, New Zealand, Japan, Russia, South Korea and Europe, so I think that tells its own story.”
Since 2012 his employer, the “Stones and Thrones” tour, has offered daily outings to here, manned mainly by guides who have acted as extras on the show.
They now ran at least two full buses a day, Rogan said, competing with at least four other companies offering a similar service.
Other more bespoke tour services offer immersive experiences — axe-throwing, archery and photo opportunities with a pair of wolves that starred in the series.
A popular comparison holds that Game of Thrones is to Northern Ireland tourism what Lord of
the Rings is to New Zealand.
But Northern Ireland’s very recent bloody past during the socalled “Troubles”, when 3,500 were killed in 30 years of sectarian strife, makes the boom particularly welcome.
“The dark history that was here is coming out,” said Irish actor Liam Cunningham, a stalwart character in the series now feted as the most expensive to ever be filmed for the small screen.
“The place is blooming, and for us to have this show here and be part of that transition is joyful.”
He was speaking at the opening of a touring exhibition of costume and scenery pieces here, the same week as the new season of the series premiered.
Ranked displays of dragon skulls, intricately crafted weapons and interactive exhibits are preceded by a gallery of landscape prints, depicting the countryside shooting locations.
A caption on one image reads “Views to die horribly for”, while another reads “Sun, sea and savagery”, referring to the show’s reputation for bloodily killing off major characters.
They are testament to the canny local tourist board, making efforts to cement the link between their territory and the series.
“I think our association with such a global success helps to transform the image of Northern Ireland across the globe,” said John McGrillen, chief executive of Tourism Northern Ireland.
“In many ways, that gives you PR that you just simply couldn’t buy.”