New Straits Times

Honda Malaysia delivers 130,000th Civic to buyer

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Honda Malaysia Sdn Bhd has recorded a milestone with the delivery of the 130,000th Civic to its owner.

This achievemen­t was an accumulati­on of Civic sales since the seventh generation was introduced here in year 2001.

The record sales reflected the good market acceptance of the Civic in the C-segment sedan. Currently, the Civic still holds its position as the C-segment leader.

“A heartfelt thank you and deep appreciati­on to all our 130,000 Civic customers in Malaysia.

“Their support and belief in the Honda brand have enabled our models to achieve segment leadership positions including the Civic, which is leading the C-segment,” said Honda Malaysia group vice-president Jahabarnis­a Haja Mohideen.

She said in Malaysia the Civic was synonymous with the Honda brand and had won many hearts and consistent­ly been well supported by Malaysians.

Despite the limitation of sales units in the beginning of the year, the Civic continues to dominate the C-segment with the highest market share at 77 per cent.

“With the current line-up of models including the popular Civic, we believe we are on track to achieve our sales for 2019. We currently remain as No.1 in the non-national segment and No.2 in overall total industry volume positions,” she said.

The Civic is among the most popular Honda models in Malaysia, with the 10th generation Civic launched in 2016, the first generation to be powered by a turbocharg­ed engine, currently the most sought-after model, having been sold over 42,200 units.

The new Civic is priced from RM108,165 and available for viewing and test-drives at any of Honda Malaysia’s authorised dealers nationwide.

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