Wear a piece of Malaysia
It’s really heartbreaking what global warming is doing to corals and the marine ecosystem. What once used to be green is now black.
Fern Chua
FOR some, a T-shirt is just a T-shirt. But when it comes to making a statement through fashion, nothing beats the simplicity and effectiveness of a T-shirt to reflect one’s interest, opinion or even a hint of personality. It portrays the wearer’s sense of pride and belonging to a like-minded group too.
Apom’s latest collection, Pop Series, is all about triggering that sense of pride and belonging in a Malaysian way.
“It’s really heartbreaking what global warming is doing to corals and the marine ecosystem. What once used to be green are now black.
“I’m trying to create the awareness on my collection so the public appreciate corals.”
The brand is working with Perhentian Marine Research Station, the organisation currently “in the process of conducting coral reef and sea grass surveys around Perhentian Islands to map the distribution of these marine ecosystems”.
“It’s something I want to do because I have seen the destruction and I feel strongly
Apom stands for A Piece of Malaysia, a brand that brings together well-designed products that Malaysians are proud to showcase, and for tourists to bring back home as souvenirs.
Established in 2015, Apom is famous for fashion pieces like T-shirts, baby rompers and tote bags with words, icons or objects that Malaysians can easily relate to or identify with, and come in simple yet attractive designs and colours. about it,” she says.
“I am always in awe of the beauty of life under the sea. As a diver, I’ve had many opportunities to discover and experience the sea up close and it never ceases to amaze me.
“Mother nature is the ultimate artist. The sea offers an incredible and diverse colour palette as well as breathtaking shapes and forms. Observing wonders at work while diving gives me all the inspiration I need and this reflects in my Raya collection.”
For this collection,
Fern will be producing its coral-inspired patterns in 15 different pieces. The Coral Series is adorned with romantic and elegant ruffles and will be available in kebaya, kaftans, robes, maxis, blouses, long skirts and sarong.
The brand also does made-to-measure pieces, offering an array of patterns, silhouettes and colour options. Customisation during peak seasons usually takes four to six weeks.
slizta@mediaprima. com.my
MODERN TWIST
Pop Series comprises two variants, Pop Culture and Pop Landmark, which are mainly T-shirts for adults and children. Pop Culture is a take on popular everyday objects with creative illustration and a modern twist. Motifs featured include durian, nasi lemak, aiskrim potong and teh tarik ikat tepi.
Pop Landmark showcases graphic designs of iconic landmarks in Kuala Lumpur such as KL Tower, Petronas Twin Towers and Sultan Abdul Samad Building. Apart from T-shirts, the collection features mugs and coasters too.
Each T-shirt is retailed at RM45 (adult) and RM38 (children). Pop Series is available at Apom’s flagship store in Bangsar Village, kiosk at Suria KLCC and online at https://apom.my/collections/pop-series
Nadia Badarudin nadia_badarudin@nst.com.my