THEASIANPARENT AIMS TO WIDEN REACH
Platform has monthly network of 30m users, including 3m Malaysian parents
THEASIANPARENT, Southeast Asia’s largest social network for mothers and parents, aims to reach more parents in Malaysia and in the region next year.
Currently, the platform has a monthly network reach of nearly 30 million users, of which three million are Malaysian parents.
Founder and group chief executive officer Roshni Mahtani said parents chose theAsianparent because of the mix of information — from experts and fellow parents — available to them, which helped them in raising their children and families.
“More importantly, with nearly 30 million parents as part of our community, we have built a support network for parents,” she told the New Straits Times.
Headquartered in Singapore, theAsianparent has office locations in Malaysia, Indonesia, Thailand, the Philippines and Vietnam.
In Malaysia, theAsianparent is available in English and Malay.
Roshni said the key applications in the platform were two of its prominent features — Pregnancy Tracker and Baby Tracker — where parents could track growth and development of their children on a daily basis, supplemented by related content and frequently-asked questions from other parents.
“With these features, we can track a child’s development till six years old, which is useful for new and experienced parents.
“Even with our strong content database across different categories such as parenting, baby and lifestyle, we regularly analyse our community insights to understand any information gaps to maintain relevance among parents.
“We also get information and advice from experts for our articles to ensure accuracy and further enrich our content.”
Roshni said theAsianparent closed a significant funding round this year and would expand into new markets like Nigeria and Kenya, making more improvements on its app and aggressively hiring across Southeast Asia, including Malaysia.
“Our content database comprises User-Generated Content (UGC) and Professional-Generated Content (PGC).
“Over the years, we have built up a strong content database of approximately one hundred thousand PGC articles.
“UGC comes from the questions and answers posted by our users on our platform, of which we have more than 11 million UGC activities monthly.”
Roshni also said the company was planning several partnerships and tie-ups next year.