28 key MNCs, top local firms honoured at Superbrands Malaysia

KUALA LUMPUR: Twenty eight key global multinational companies (MNCs) and top local companies were honoured at the Superbrands Malaysia 2019 recently, in conjunction with the celebration of its 11th edition this year.

Superbrands, the independent global authority and arbiter of branding, recently hosted annual event, here, for the MNCs and top local brands encompassing a wide spectrum of different industries.

At the event, International Trade and Industry Datuk Ignatius Darell Leiking said one of the agencies that helped the ministry a lot in exporting and promoting Malaysian product was Malaysia External Trade Development Corp (Matrade).

“Superbrands could work with Matrade and find a common ground where you can sell our products, including Superbrands, all over the world.

“Export is important for Malaysia, with made-in-Malaysia products becoming more acceptable globally... consumers also trust our products.

“In the global seas of brands, new online brands are constantly launched and the ministry will provide you with support to succeed. With an urgent need to think out of the box and innovate, we encourage you to persevere in a highly competitive market.”

Superbrands director Mike English said the Superbrands Malaysia 2019 Awards, considered as the “Oscars of Branding” by the corporate world, were presented to the winning brands represented by their chief executive officers, managing directors, marketing directors and other top marketing and public relation executives.

“Superbrands also unveiled the highly anticipated and much coveted coffee table-style Superbrands book, which includes a two-page profile of each of the ‘Superbrands’ at the event.

“We are happy that many local brands that include new entrants have made it to the Superbrands list this year, in addition to globally recognised brands. These brands were not only voted by our distinguished brand council members, but also by marketing professionals through an online poll,” he said.

More than 1,468 leading Malaysian brands were scored by the council and through the online poll, where the highest scoring brands were then designated as Superbrands.

Only brands that achieve the level of recognition set by the independent council are eligible for inclusion in the Superbrands Malaysia book, which traces the history and achievements of each of the brands.

“Brands participating in the Superbrands programme are entitled to use the Superbrands logo on their advertising, packaging and other marketing communications collaterals,” said English.