KYOCHON LAUNCHES MEAT-FREE MENU
S. Korean restaurant chain using Nestle’s Harvest Gourmet plant-based range
NESTLE (Malaysia) Bhd has collaborated with Kyochon F&B Co Ltd (KyoChon), a South Korean fried-chicken restaurant chain, to launch a meat-free menu using its new Harvest Gourmet plant-based range.
Nestle Malaysia chief executive officer Juan Aranols said with many Malaysians looking to reduce their meat consumption, Nestle Professional had joined hands with KyoChon to introduce its first made-in-Malaysia plant-based meat products.
“We are accelerating our plantbased solutions to cater to this fast-emerging segment in both out-of-home and in-home channels. By expanding our product portfolio with meat-free plantbased solutions, we are championing a more efficient and sustainable way of producing food that helps to reduce the consumption of natural resources, while providing high nutritional value for consumers.
“Harvest Gourmet will be reaching many more food and beverages (F&B) outlets very soon,” said Aranols.
KyoChon Malaysia managing director Terry Goh said its new meat-free menu aimed to cater to modern diet preferences as there was a growing number of Malaysians who had made lifestyle decisions to reduce their meat intake for health, spiritual, or social reasons.
“We are pleased to team up with Nestlé Professional and incorporate Harvest Gourmet products into our menu offerings so that our consumers can have a wider set of choices,” said Goh.
The plant-based meat consists of Harvest Gourmet’s meat-free schnitzel that tastes like real chicken, made wholly from plants like wheat, beetroot and non-GMO (genetically modified organism) soy, which is rich in protein and a good source of fibre.
Available since last month, KyoChon’s new plant-based offerings include KyoChon MeatFree Wrap (meatless chicken schnitzel, fresh salad and KyoChon sauce wrapped in a flour tortilla) and KyoChon Meat-Free Bibimbap (meatless chicken schnitzel, mixed vegetables, seaweed, garlic flakes and fried egg with short grain rice) in two flavours — KyoChon’s signature soy garlic or red pepper.