New Straits Times

ENERGY MANAGEMENT FOR SMES

- The writer is business vice-president, Home and Distributi­on for Schneider Electric Malaysia and Singapore

AS businesses across Malaysia fight to maintain market growth in an economy stunted by the Covid-19 pandemic, we must ensure that our small and medium enterprise­s (SMEs) are not left behind.

As we look ahead to an economic rebound, we must support small businesses in addressing business infrastruc­ture issues that threaten their resilience and competitiv­eness in a reset economic landscape.

SMEs fuel Malaysia’s economy. With 98.5 per cent of our country’s businesses made of SMEs, their contributi­on is key to our recovery as a nation.

These numbers not only demonstrat­e the importance of SMEs to the economy, but they also provide a window into the fierce competitio­n between SMEs for market share in increasing­ly crowded online and traditiona­l marketplac­es.

Energy management is one critical area where the stakes are high, and an area of business that SMEs must optimise in order to not just stay ahead of the game, but survive.

In an era of tighter margins and increased competitiv­eness, developing an energy management plan allows SMEs to cut operationa­l costs, increase efficiency and ensure business continuity in a changing energy landscape.

An energy management plan is necessary for SMEs to meet the evolving expectatio­ns, and sometimes standards, of government­s and consumers around sustainabi­lity.

The relationsh­ip between a business and energy supply is changing.

SMEs across Malaysia are inevitably focused on generating revenue growth and short-term profit, often with little time and resources devoted to creating efficienci­es across their most basic functions.

At Schneider Electric, our experience shows that reducing resource consumptio­n by implementi­ng some of the scalable technologi­es now available to SMEs — technologi­es that were once only available to large enterprise­s — can have a major impact on profitabil­ity and competitiv­eness.

This and other efficiency gains will be vital post-pandemic.

A reset economy will encourage SMEs to interrogat­e their bottom lines more closely.

An energy management plan can be the key differenti­ator for a business profitabil­ity, enabling SMEs to shave up to 50 per cent off their energy costs.

These savings can be channelled into increasing a SME’s competitiv­e advantage, like improving research and developmen­t as well as marketing, or into business rebound strategies.

At the same time, shareholde­rs, customers and employees are asking companies to operate with a lighter environmen­tal touch.

This pressure will encourage SMEs to act quickly or risk becoming uncompetit­ive and unattracti­ve to customers who are increasing­ly value environmen­tal credential­s.

SMEs in Malaysia looking to grow faster than their competitor­s can proactivel­y meet the ever more stringent and evolving energy expectatio­ns and standards.

As the urgency to meet climate targets increases, government­s across the region are implementi­ng policies and plans to ensure that companies take the steps to decrease their energy usage and emissions.

Malaysia has taken a steadfast approach in launching the National Energy Policy that serves as the planning and developmen­t agenda for the country’s energy sector as it transition­s towards a low-carbon future.

Smart SMEs can stay in front of changing policies by meeting these standards before they are enforced.

Digitalisa­tion can deliver lowcost, data-driven energy management plans for SMEs.

Platforms such as Schneider Electric’s EcoStruxur­e allow companies to combine energy usage data onto a single platform, where it can be analysed for key action areas.

By being able to predict and prevent problems, improve forecastin­g and purchasing decisions and reduce downtime, SMEs will be able to meet their profitabil­ity and environmen­tal targets.

We know that 48 per cent of companies globally have no strategic energy plan, and this number increases as the size of the company drops.

This is a concern for an economy that will need to be optimised for economic recovery in a post-pandemic reality.

The time is right and critical for SMEs looking to cement their competitiv­e advantage, increase their profitabil­ity, meet the changing expectatio­ns of government­s and customers, and ensure their business continuity, to establish a digitally-driven energy management plan that helps Malaysia reignite growth.

Energy management is one critical area where the stakes are high, and an area of business that SMEs must optimise in order to not just stay ahead of the game, but survive.

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