TOUCH ’N GO, MR DIY IN TIE-UP
Initiative to boost customers’ experience across multiple channels to be launched in Q3
TOUCH ’n Go Group and MR DIY Group (M) Bhd have formed a collaboration to enhance customers’ experience across multiple online and offline channels.
The parties said this would provide more benefits and convenience as well as greater personalisation of their offers to the customers.
“The strategic collaboration will see MR DIY being a prominent feature in the Touch ’n Go eWallet.
“This will allow the 16 million Touch ’n Go eWallet users to seamlessly browse MR DIY’s catalogue, order and pay for the items they want, and have the purchases delivered or ready for pick-up at their store of choice,” they said in a joint statement yesterday.
The initiative will be launched in the third quarter of this year.
The collaboration also includes analytics and personalisation initiatives in the near future that will see Touch ’n Go eWallet users accessing tailor-made offerings on MR DIY’s online and offline channels.
The two companies are also committed to working together to explore how best they can socially contribute and give back to the
community as part of their corporate social responsibility programmes.
“We think that we have a perfect partner in MR DIY, and together we hope to pave the way for superior offerings for both our customers.
“Touch ’n Go and MR DIY are iconic home-grown brands with a strong view of being hyper customer-centric,” said Touch ’n Go group chief executive officer
(CEO) Effency Shahul Hamid.
MR DIY CEO Adrian Ong said the company was constantly looking for innovative ways to make MR DIY more accessible nationwide.
He said the partnership was a major step in making shopping at MR DIY cashless and rewarding.
“More importantly, this move makes shopping at MR DIY even more convenient by taking our promise of ‘Always Low Prices’
right into the screens and devices of customers. This is a major milestone in our aim of becoming the nation’s preferred retailer.”
As part of this round of collaboration, MR DIY’s customers who pay with Touch ’n Go eWallet in-store or online will enjoy attractive promotions and discounts.
The collaboration will also apply to MR DIY’s spin-off stores, MR DOLLAR and MR TOY.