Serunai Commerce wants to revolutionise halal certification process
SHAH ALAM: Bumiputera-owned company Zaiyadal Sdn Bhd, through its newly acquired subsidiary, Serunai Commerce Sdn Bhd, is set to revolutionise the Malaysian halal certification process with its innovative Certification Bodies Master System.
Zaiyadal group executive director Datuk Lukman Ibrahim has announced the company’s proposal to the government, particularly the Department of Islamic Development Malaysia (Jakim), for the adoption of its system to enhance the digital platform for halal certification.
He said the company has held meetings with Jakim and other agencies, submitted a proposal for the system’s adoption and is eagerly awaiting the decision.
“We have held meetings with Jakim and other agencies. We are more than happy to discuss and even go into the details in terms of what our solution could do because this is a very holistic solution,” he said in an interview.
Lukman emphasised the readiness of the company to assist Jakim in receiving halal applications, managing, tracking and securely storing data in a high-end cloud system.
Highlighting the credibility of its system, Lukman said it is recognised by the Islamic Development Bank, showcasing its capability to streamline the certification process efficiently.
“Jakim’s existing system has been there for the last 20 years. So that system requires an upgrade. That’s why they need to have a new system because a lot of technologies have changed.”
POISED TO SUPPORT INDONESIA’S MANDATE FOR HALAL PRODUCTS
Recently, Serunai Commerce took part in a partnership with Islamic Development Bank and the East Java provincial government to build the province’s halal industry.
The partnership will help East Java’s small enterprises to produce bette halal goods.
Serunai Commerce will provide access to platforms that can link small businesses to the halal supply chain.
The partnership is also expected to open up market access for the province’s halal goods to the Organisation of Islamic Cooperation markets.
Commenting on its plan for the Indonesian market, Lukman said it is set to offer its comprehensive halal certification system to the government of Indonesia to support the implementation of its new law for halal products.
He noted that in 2019, Indonesia passed a new law which mandates that all products (food and beverage, including processed food) produced or imported to Indonesia must be halal-certified.
“The implementation started this year. So you see, that’s why in Indonesia, it’s a big drive now about making halal certification.”
The Certification Bodies Master System aims to address these needs, providing a seamless and efficient solution for millions of companies in Indonesia seeking halal certification.
“Indonesia is very huge. We are talking about millions of companies to be certified. So that’s why they require big solutions system and we want to grab these opportunities.
“Our system will undergo modifications to meet Indonesia’s requirements, ensuring it aligns with the Indonesian government’s vision of making all products for Indonesia or exports halal-certified,” he added.
Zaiyadal has acquired a 35 per cent interest in Serunai Commerce, a move which will make it the largest shareholder in the company. On March 8, it entered into a share subscription agreement with Serunai Commerce for the acquisition.