As You Like It

Ermenegildo Zegna’s Be­spoke Ser­vice is tai­lored to suit your sar­to­rial needs.

Robb Report (Malaysia) - - Bespoke - By Ben Chin

Alessan­dro Sar­tori started with in­tro­duc­ing a be­spoke ser­vice for shoes ex­clu­sively at the New Bond Street bou­tique in Lon­don last Novem­ber. In March this year, Ermenegildo Zegna’s artis­tic direc­tor, to­gether with the brand’s CEO, Gildo Zegna, con­tin­ued to ex­pand the lux­ury com­pany’s be­spoke uni­verse by launch­ing a ded­i­cated ate­lier in Mi­lan. Perched at the top of the Zegna build­ing on via Mon­te­napoleone with a pri­vate en­try from via Bigli, the ate­lier of­fers cus­tomi­sa­tion ser­vices for the en­tire wardrobe.

Ermenegildo Zegna had been of­fer­ing exquisitely tai­lored made-to-mea­sure suits

un­der its Su Misura pro­gramme for years, but a be­spoke suit is truly one of a kind, cus­tom- cre­ated to your ex­act spec­i­fi­ca­tions. And there are a plethora of op­tions: you have your pick of 900 fab­rics for suits, jack­ets and over­coats and more than 230 for shirts. A vast ma­jor­ity of these ma­te­ri­als come from the Zegna Lan­i­fi­cio (wool mill) in Trivero, Italy. Be­sides suits and shirts, it is also pos­si­ble to cus­tom tai­lor sports­wear, leather pieces, knitwear and shoes. And even though com­mis­sion­ing a Su Misura suit means a wait­ing time of eight weeks, a be­spoke suit is truly an ex­er­cise in de­layed grat­i­fi­ca­tion, as Gildo pointed out to Ital­ian news­pa­per Il Sole 24 Ore: “Be­spoke is very slow lux­ury; the tai­lors need at least three months.”

Al­though the be­spoke ate­lier is in Mi­lan, the ser­vice is avail­able to clients through pri­vate ap­point­ments world­wide. But trust me, a visit to the apart­ment-style show­room is well worth the trip. At over 107sqm, the space ex­udes warmth and el­e­gance, and is skill­fully fur­nished with a blend of mod­ern and vin­tage fur­ni­ture. The mas­ter tai­lor sees clients at the Ig­nazio Gardel­lade­signed ta­ble, the rich wood a pow­er­ful con­trast to the raw metal of the cab­i­net by Ital­ian ar­chi­tect Mas­si­m­il­iano Lo­catelli.

Thought­ful touches such as a leather valet from Zegna’s own ar­chive and Nec­chi sewing ma­chines pay trib­ute to the menswear la­bel’s sig­nif­i­cant tai­lor­ing his­tory. ≠

A be­spoke suit is truly an ex­er­cise in de­layed grat­i­fi­ca­tion.

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