TIME This year’s Da Vinci col­lec­tion strength­ens the IWC Schaffhausen fam­ily tree with an­other ladies of­fer­ing.

Robb Report (Malaysia) - - Time - By KEN­NETH TAN

The ori­gins of IWC Schaffhausen as a watch­maker is one which is rooted in both the sexes. “In the 1870s, we were al­ready mak­ing ladies’ time­pieces,” says Franziska Gsell, the brand’s chief mar­ket­ing of­fi­cer. In the more re­cent epoch, the brand had pro­duced di­a­mond pieces in the decades be­tween 1920 and 1950, while the Da Vinci Lady Chrono­graph of 1988 boasted the small­est move­ment of its era. In more re­cent times, the re­nais­sance of ladies’ ref­er­ences at IWC Schaffhausen was mo­ti­vated by an in­di­ca­tion that ladies were buy­ing the Por­tugieser for its strength in char­ac­ter.

“This led us to the Portofino 37mm in 2014 and a re­worked 36mm Pi­lot, both of which were very at­trac­tive to the ladies,” Gsell adds. “This year, the tril­ogy is com­plete with some­thing a bit more ma­ture in theme.” The Da Vinci col­lec­tion of 2017 of­fers sev­eral ref­er­ences for the fairer sex, chiefly, the Da Vinci Au­to­matic 36 and the Da Vinci Au­to­matic Moon Phase 36. Be­hind th­ese two pieces, one finds a sym­bol en­graved to de­pict the Flower of Life, a ge­o­met­ri­cal pat­tern of over­lap­ping cir­cles which also harks back to math­e­mat­i­cal and uni­ver­sal rules. This mo­tif ap­pears in, among other lit­er­a­ture, Leonardo da Vinci’s Codex At­lanti­cus.

Crafted in a choice of red gold, stain­less steel with a di­a­mond bezel and a stain­less steel case, the Da Vinci Au­to­matic Moon Phase (RM73,200) of­fers a gold-and­blue lu­nar dis­play and, in the case of the red gold model, is matched with a bronze-coloured al­li­ga­tor leather strap by San­toni. “The in­ter­est­ing part of watch own­er­ship is that there is no ra­tio­nal rea­son for it,” Gsell says. “It’s a sheer beauty which mankind knows how to ap­pre­ci­ate – be­cause it is crafts­man­ship done by hu­man be­ings, there is an emo­tion which re­news it­self and stays eter­nal.” Δ

Franziska Gsell has been IWC Schaffhausen’s chief mar­ket­ing of­fi­cer since 2015.

The Moon Phase ver­sion of the watch is driven by IWC’S au­to­matic cal­i­bre 35800. Inset: the Flower of Life en­grav­ing on the case­back.

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