Environmental Wash

A MUST-HAVE FOR EVERY ECO-CONSCIOUS FASHIONISTA, THE NEW ELECTROLUX ULTIMATECARE WASHER-DRYERS CARE FOR BOTH YOUR WARDROBE AND THE EARTH

Fashion can be an investment and with every investment comes proper maintenance. Needless to say, taking good care of our clothes ensures that we get the most out of our wardrobe as well as our pockets. Long-lasting garments also translate to lesser waste and therefore benets the environment too. Electrolux clearly displays a good grasp on this issue and works towards solving it. Quoting the general manager of Electrolux, Koh Soh Hoie: “Clothes discarded prematurely, due to faded colour, shrinkage and misshaping are likely to end up in landlls, where it all piles up and produces toxic greenhouse gasses. This negative affect could be reduced or even prevented with better laundry care habits.” Understanding the long-term impact of clothing preservation, Electrolux plays its part via two new washer-dryer models. An expansion of the Ultimatecare range, both the 10kg and 11kg premium Electrolux washer-dryers are designed with the Ultramix System. The patented technology promises fabric care unlike any other. Detergent and water are pre-mixed in a special chamber before it reaches your clothes, to deliver a better cleaning solution. The result is similar to putting the fabrics through a hot wash, yet uses a lower, much gentler temperature – ideal for even the most delicate of garments. Since low-temperature water is used, colour retention is also maximised. Users can expect 31 per cent less fading after a year, which means your favourite pieces are kept vibrant for longer. Plus, these Electrolux washer-dryers also have impressive energy consumption levels and washing cycle time is reduced by 75 per cent and 44 per cent respectively, while its vapour action helps soften fabric and reduces allergens by up to 99.9 per cent. With Electrolux washer-dryers, preserving your wardrobe and nature has never been simpler. For more information log on to electrolux.com.my or call 1300-88-1122.

FROM LEFT The Electrolux EWW14023 and EWW14113 washer-dryers