Shell launches new LEGO collection
KUALA LUMPUR: Shell yesterday launched its new Shell V-Power LEGO® Collection, an exclusive range of buildable Ferrari collectibles made out of LEGO bricks.
They are available at Shell stations across the country. The new range embodies the spirit of technological innovation and improved performance that is at the heart of Shell V-Power fuels.
Managing director of Shell Malaysia Trading Sdn.Bhd. and Shell Timur Sdn.Bhd, Hj.Azman Ismail said the collections were created in collaboration with Ferrari and the LEGO Group.
The Shell V-Power LEGO Collection introduced six new models that promise to delight customers when they fuel up or purchase at Shell.
“The collection includes four iconic Ferrari cars, a Finish Line and Podium with a Scuderia Ferrari Engineer LEGO Minifigure, and a Shell Station modelled after the one at Fiorano Circuit, Scuderia, Ferrari’s private racetrack in Maranello, with a Shell Scientist LEGO Minifigure.
“We are excited that through the Shell V-Power LEGO® Collection, we can bring people together - motorists, race fans, toy enthusiasts, children and adults alike – making Shell a happy pit stop for all. We believe that the simple act of building can be more meaningful and fun if shared with others,” he said.
With a minimum purchase of RM40 of Shell V-Power and Shell FuelSave, or four litre purchase of Shell Helix motor oil, customers will be able to purchase one of the six LEGO models, priced between RM9.90 and RM13.90.
Motorists will also have the special opportunity to purchase the limited-edition Shell Tanker for RM9.90 with every RM40 pump of Shell V-Power or purchase of Shell Helix HX5 & HX7 ( four litre), and free with every purchase of Shell Helix Ultra (four litre).
The Shell V-Power LEGO® Collection celebrates the shared passion for performance in Shell’s 60-year Technical Partnership with Scuderia Ferrari.
Shell has worked together with Ferrari and the LEGO® Group for more than half a year to create the new cars and play sets.
The model cars in the new collection feature the smallest pull-back motor ever produced by the LEGO Group, created specially for Shell to propel each vehicle more than two metres on a single pull.
New models will be released every Sunday from November 1 until December 13, and will be available for purchase until 31 January 2016, or while stocks last.
Roving trucks will also bring the Shell V-Power LEGO experience to the public with a life-sized LEGO replica of the Scuderia Ferrari Formula One car to Klang Valley, Ipoh, Melaka and other selected locations nationwide.
For more details on the collection and upcoming activities, please visit www.shell.com.my/lego.