Mercedes-Benz unveils 12th Malaysian outlet in Cheras
KUALA LMUPUR: MercedesBenz Malaysia Sdn Bhd (MBM) together with authorised dealer Cycle & Carriage Bintang Bhd (C&C) celebrated another milestone in their long-standing partnership with the launch of the Mercedes-Benz Cycle & Carriage Bintang Cheras Autohaus (C&C Cheras).
With an investment of RM16 million, the brand new C&C Cheras is part of Cycle & Carriage Bintang’s RM155 million investment in the central region of Malaysia.
“The launch of the MercedesBenz Cycle & Carriage Bintang Autohaus in Cheras is another testament of the Three-Pointed Star’s track record in delivering the best cars and customer experiences.
“In tandem with maintaining our lead in the premium segment through record breaking vehicle sales, we continue to apply just as much attention and passion in growing our touchpoints to ensure that our customers experience exceptional after sales care,“said Mercedes-Benz Malaysia President and chief executive officer, Dr Claus Weidner.
With a built-up area of 48,642 square feet, C&C Cheras boasts a showroom area capable of accommodating 15 showroom vehicles and 7 work bays in the service area.
A full-fledged 3S facility, the new autohaus is managed by 40 experienced personnel covering sales, technical services and spare parts, and is capable of servicing 300 vehicles a month to cope with the growing demand for premium customer service and experience.
Fully compliant with the Mercedes-Benz Presentation System II (MPS II), the global autohaus benchmark of customer experience, C&C Cheras is also complete with the new MercedesBenz Corporate Identity (CI).
In addition, the Autohaus also offers Service Differentiation – a menu of customised personalized services for customer convenience and tailored after sales services depending on their lifestyle.
Taking customer relationship to the next level, C&C Cheras has implemented mobile retail – by moving its after sales processes to a digital platform thereby allowing the after sales personnel to increase face time with customers.
With customer comfort in mind, C&C Cheras features an i-Showroom lounge which includes digital touch screens for user-friendly information of the latest Mercedes-Benz products and its sales processes.
Incorporated with lifestyle elements, C&C Cheras features a centre courtyard for natural lighting ambience and a café for those who need a quick bite.
Established in 1899, Cycle & Carriage Bintang Berhad embarked on the Mercedes-Benz brand journey in 1951.
Presently Cycle & Carriage Bintang has ramped up its sales and after sales commitment through its presence in 12 locations nationwide.
“Cycle & Carriage Bintang Berhad’s relentless pursuit of excellence in strengthening the Mercedes-Benz brand in Malaysia is truly commendable. We look forward to more significant milestones in the years ahead as we work towards our overarching core mission of providing the Best Customer Experience for our customers, both existing and new,” concluded Weidner.
The Mercedes-Benz Cycle & Carriage Bintang Cheras Autohaus is located at No.190, Jalan Lanchang, Batu5, Off Jalan Cheras, 56100 Kuala Lumpur.
For more information, please visit www.ccb.mercedes-benz.com.my or call Ms Geetha Menon at 03-7872 8100, geethamenon@ccb.com.my.