Alibaba’s Tmall World targeting South-East Asia mart
HANGZHOU: Alibaba Group's online shopping platform for China's merchandise, Tmall World, is targeting the sizeable 500 million population from South-East Asia.
Director Tmall World, Elaine Hu, said in South-East Asia, Malaysia is experiencing rapid growth in terms of new users due to good product offerings, promotions and logistics.
“We are focussing on localised products such as fashion and accessories which are popular in Malaysia,” she told the Malaysian media on a site visit to Alibaba's Xixi Campus yesterday.
Hu said efforts had been made to improve on delivery time for Malaysian consumers with a 20 per cent reduction in delivery time since last year.
“However, we discovered that delivery is not the only issue, as pricing is also another important factor,” she said.
Tmall World, Hu said, worked with local partners in Malaysia to handle last-mile delivery and based on feedback, consumers were satisfied with the logistics services.
“Traditional dresses and decorations are also popular in Malaysia,” she said.
To attract the large Malaysian consumers, she said, products offerings were also extended to discounts on logistics and products.
Along with the mid-year mega sale from June 18 to June 20, 2017, she said, Tmall World, with other Alibaba's online shopping channels, were also rolling out new sea freight option for Malaysian market with lower courier fee ranging from RM6 per kilogram (kg), excluding the six per cent Goods and Services Tax charges.
“This offer is applicable for individual consignments of up to 100 kgs each or consolidated consignments of up to 200 kgs each,” she said. — Bernama