Branding Association eyes 600 participants at Entrepreneurs' Conference 2017

KUALA LUMPUR: The Branding Association of Malaysia is targeting 600 participants, including local businessmen and entrepreneurs for the one-day Brand Entrepreneurs' Conference 2017, to be held on August 7.

President Datuk Eric Chong said this year's conference would attract more young entrepreneurs and businessmen as it would focus on business digitalisation, among others.

"Unlike previous conferences where we focused on conventional businesses, this year we will focus on new businesses and the future of business models.

"This (conference) is where young entrepreneurs will get a clearer picture of business directions," he told a press conference here yesterday.

Organised by the association in collaboration with the Malaysia External Development Corporation (MATRADE), the conference would be supported by the Ministry of International Trade and Industry.

Themed, 'Sailing in Uncharted Waters - Opportunities & Threats in This Ever Changing World', the conference aimed to inspire the local business community by giving them the opportunity to learn from and interact with upcoming business leaders and successful local entrepreneurs.

It would also feature panel discussions on topics such as ''Innovation'', ''Digitalisation'', ''Brand Culture'' and the ''Malaysian Landscape'', where participants would be updated on current business trends.

Chong said participants can share their business management problems with the experts, rather than just sit and listen to lectures.

"We are inviting successful entrepreneurs and businessmen to share their experiences that brought them to be where they are, right now," he added. — Bernama