AirAsia, Indonesia commemorate partnership
KUALA LUMPUR: The Ministry of Tourism Republic of Indonesia and AirAsia yesterday unveiled a collaboration to drive tourism efforts in promoting the wonders of Indonesia in Malaysia through the vast connectivity the airline offers across the Indonesian archipelago.
The launch event was held yesterday and attended by Ministry of Tourism Republic of Indonesia’ s professional staff to the Minister on Tourism Infrastructure Judi Rifajantoro, Ministry of Tourism Republic of Indonesia’s senior advisor to the Minister for Air Accessibility Robert D. Waloni, AirAsia Bhd chief executive officer (CEO) Aireen Omar and Indonesia AirAsia commercial director Rifai Taberi.
“Under the joint promotion for the media campaign we have announced, we hope AirAsia will cater more travellers to Indonesia and more people especially Malaysians can experience Indonesia thanks to AirAsia’s numerous routes.
“This is obviously part of a much broader agenda of collaboration with airlines and the community,” Rifajantoro said.
Meanwhile, Aireen highlighted that as a truly Asean airline, AirAsia is committed to promote tourism to all countries in the region.
Under the joint promotion for the media campaign we have announced, we hope AirAsia will cater more travellers to Indonesia and more people especially Malaysians can experience Indonesia thanks to AirAsia’s numerous routes. Judi Rifajantoro, Ministry of Tourism Republic of Indonesia’s professional staff to the Minister on Tourism Infrastructure
“We are pleased to be in partnership with the Ministry of Tourism Republic of Indonesia with an aim to boost tourism into Indonesia and Malaysia and promote social cohesiveness between both countries. The beauty of AirAsia lies in our connectivity that offers an extensive network covering unique routes beyond the metro cities in many of the countries that we fly to.
"Aside from our main hub in Kuala Lumpur, we also operate from our other Malaysian hubs such as Kuching, Penang and Johor with additional Fly-Thru points to connect guests into Indonesia. Furthermore, our holistic accessibility also ensures that people from different parts of Indonesia can travel into and within Malaysia seamlessly from one destination to another.
“This partnership could not be more timely as we have been seeing a robust demand for Malaysia and Indonesia. In 2016, we have flown more than four million guests between both countries to contribute significantly to the tourist arrivals last year and this is only a fraction of the great potential we can achieve.
“We look forward to this commitment with the Ministry of Tourism Republic of Indonesia and we are confident that we can further increase more tourist traffic and income for both countries,” she said.
The collaboration will see both parties focusing on marketing efforts in terms of brand advertising, promotional activities and activations across various touch points including digital, print, radio, in-flight branding, consumer selling travel fair and more.
AirAsia connects Malaysia with Indonesia through more than 350 times weekly flights to 15 different cities such as Banda Aceh, Bandung, Bali, Jakarta, Lombok, Medan, Pekanbaru, Palembang, Padang, Pontianak, Semarang, Solo, Surabaya, Makassar, and Yogyakarta.
The airline has also recently added more frequencies to several routes in Indonesia and have launched direct flights from Kuching to Pontianak to meet the growing travel demand from both countries.
In conjunction with the partnership, AirAsia is currently offering promotion for flights into Indonesia with fares starting at RM79 for booking from August 1, 2017 until August 6, 2017 for immediate travel until February 25, 2018.