The Borneo Post (Sabah)

Anti-piracy blockchain to start up launches token sale

-

SYDNEY, Australia: At 09:00 UTC on Monday 14 August, Sydney based start-up Veredictum launched the token sale for its ground breaking decentrali­zed anti-piracy and distributi­on platform for the film and video industry.

The Ventana token sale aims to achieve widespread acceptance within the film and video industry using blockchain-based technologi­es to register video and film ownership rights, and to add detectable fingerprin­ts to content so digital ownership can be tracked.

It will also bring content producers closer to consumers and provide greater access to quality content at price points that are competitiv­e and fair. Veredictum believes it will reduce film and video piracy by 80% over 10 years.

Founder of Veredictum, Tim Lea, says the Veredictum platform centres on targeting the drivers of piracy and theft holistical­ly rather than just its symptoms.

“Piracy is not just one person’s problem; it’s everyone’s,” says Lea. “Our objective is to galvanise the creative community to solve the biggest problem that is facing the industry’s survival”.

The Veredictum user base, use their surplus bandwidth and computing power to form a powerful global network of machines that perform global searches for registered content. Thanks to an incentive model, users will be rewarded for providing the infrastruc­ture.

“Whilst there is a natural incentive for creatives to want to resolve the problem, from a pragmatic point of view we also need to economical­ly incentivis­e the community to work with us. These payments are made using our cryptocurr­ency, Ventana. Users can earn Ventana while they sleep,” says Lea.

Members of Veredictum’s global community function similarly to bitcoin miners. The more registered content they locate and the more bandwidth they provide to support, the more Ventana they can earn. After the Token Sale has completed, Ventana is expected to be converted to Bitcoin within a couple of weeks.

Veredictum’s ultimate objective is to provide the infrastruc­ture for easier access to content.

The model connects producers directly to influencer­s and their tribes, creating a marketplac­e where users collective­ly bid for the content they wish to view, with the Veredictum infrastruc­ture distributi­ng and watermarki­ng the content. — Bernama

Newspapers in English

Newspapers from Malaysia