Samsung eyes reset with new Galaxy Note
NEW YORK: Samsung unveiled a new model of its Galaxy Note as it seeks to leave behind the debacle over exploding batteries in the previous generation of the device, and mount a renewed challenge to Apple and its soon-to-come iPhone 8.
Introducing the Note 8 ‘phablet’ at an event in New York City, executives repeatedly thanked fans who had remained loyal to the device.
“None of us will ever forget what happened last year,” said Samsung president of mobile communications business DJ Koh.
“But, I will never forget how millions of dedicated Note loyalists stayed with us; so let me express my deepest gratitude.”
The South Korean giant laid claim to being the first smartphone maker to field a ‘phablet’ device – combining features of smartphones and tablets – when it introduced the first Note five years ago.
Samsung did not disclose the price of the Note 8, which will hit shops on September 15 but will be available for pre-orders starting Thursday.
Note 8 features include dual cameras on the back, with improved image capabilities, and a signature “S Pen” for drawing or writing on touch screens.
“All in all, it was a good day for Samsung,” Moore Insights and Strategy analyst Patrick Moorhead said at the event.
“The Note 7 is clearly behind them and now it’s onto the future with the Note 8.”
The analyst depicted the Note 8 as Samsung’s best opportunity in years to gain market share in the fiercely competitive premium smartphone market.
The Note 8 debut comes on the heels of Samsung launching new Galaxy 8 smartphones, and as the South Korean consumer electronics giant and fellow market leader Apple seek wow factors that can help them fend off challenges from rising Chinese-based manufacturers.
Apple is under particular pressure to dazzle as the culture-changing California iPhone maker looks for a way to maintain its image as an innovation leader in a global market showing signs of slowing.
Apple is expected to unveil a 10th anniversary version of the iPhone in September.