100 lucky customers win ‘A Date with Superstars’
KUALA LUMPUR: In conjunction with its title sponsorship in the SS Purple League, Senheng Electric (KL) Sdn Bhd launched a campaign with the theme ‘A Date with Superstars 2017’.
The campaign was set to excite customers with great deals, not forgetting the part on customer engagement and reward, where 100 customers were selected as the lucky winners of the campaign’s grand prize entitling them to a dinner date with the badminton Superstars, held at Ruyi & Lyn.
The lucky winners were the ones who participated in the ‘A Date with Superstars’ contest held from December 1, 2016 to February 28, 2017. The contest was opened to all PlusOne Card Members with two simple qualifying criteria, which was to answer the posted questions correctly and shop for RM999 and above in a single receipt at any Senheng outlet or senQ Digital Station nationwide.
The campaign was held in collaboration with LG Electronics (M) Sdn Bhd, CIMB Bank Berhad and AEON Credit Service (M) Berhad. The contest organized by Senheng received 96,784 entries nationwide.
Among the 100 winners, winners from Kuala Lumpur seized the highest record of 30; 26 from Selangor; four from Johor, Kelantan, Melaka, Perak, Putrajaya and Terengganu respectively; six winners from Negeri Sembilan and Pahang respectively; and also two winners from Kedah, Sabah, Sarawak and Pulau Pinang respectively.
The contest drew overwhelming response contributing to a staggering RM250 million in total during the campaign period for Senheng. On the sales of their strategic partners, LG Electronics (M) Sdn Bhd recorded RM11 million, AEON Credit Service recorded RM40 million and CIMB Bank Berhad recorded RM17 million.
“As one of the leading consumer electronics chain stores in the country, we are committed to deliver a truly different customer experience to our customers.
“We have embarked on a few key initiatives with the objective of serving our customer better,” said Senheng managing director Mr K.H. Lim.
Among the key initiatives was the introduction of Senheng’s business direction for the year, the Seamless Business Model. The seamless concept is a cross-channel business model which Senheng adopted to enhance customer experience, with the objective of offering customers with better information, more convenience, added value and ultimately an overall improved shopping experience by aligning in-store, online and mobile shopping activities with the consumers’ buying preference.
The Senheng PlusOne loyalty membership card took on a face-lift. The card comes with a new design and more importantly, it now adopts a card-less system, in fulfilling the company’s commitment towards an eco-friendly environment.
This is followed by an enhanced version of the Senheng App. Member can now acquire all their PlusOne membership details and entitlements such as e-receipt, ewarranty claim, e-wallet, e-reward points checking, and soon the QuickChat instant response feature where any enquiry will be received instantly and responded to via text message, all by using the app.
In celebration of its 28th anniversary this year, Senheng launched the latest ‘Seamless 4U’ themed key campaign, rewarding their PlusOne members with an array of attractive offers, namely special anniversary discounts of up to 40 per cent and RM5 million worth of vouchers to be given away from September 1 to November 30.
For more information, visit Senheng’s website http://www. senheng.com.my.