Mulu Na­tional Park at­tract­ing at­ten­tion in China

The Borneo Post (Sabah) - - HOME -

KUCHING: UNESCO World Her­itage site Mulu Na­tional Park is get­ting a lot of at­ten­tion via tourism cam­paigns and doc­u­men­taries aired in China and other coun­tries.

As­sis­tant Min­is­ter of Tourism, Arts, Cul­ture, Youth Datuk Lee Kim Shin said the strate­gies in­cluded a tac­ti­cal cam­paign to put Miri as a pre­ferred des­ti­na­tion to visit, po­si­tion­ing Miri and Mulu as a twin des­ti­na­tion.

"This on­go­ing cam­paign was launched in June last year to­gether with MASWings and Trop­i­cal Ad­ven­ture Tours Sdn Bhd in Miri," he said in re­ply to a ques­tion from Datuk Se­bas­tian Ting (BN-Pi­asau).

Film and movie pro­mo­tions such as the Chi­nese 'Blue Tears' movie high­light­ing at­trac­tions around Miri and Mulu will be seen by mil­lions in China and other parts of the world.

Mean­while, Food Trail of Miri was also shown in lo­cal TV chan­nel tar­get­ing do­mes­tic and Brunei mar­kets.

“China Cen­tral Tele­vi­sion 4 (CCTV4) made a doc­u­men­tary on Mulu in July 2016 and was shown in Novem­ber and De­cem­ber the same year, giv­ing Mulu wide pub­lic­ity in China,” said Lee, adding that the min­istry also pro­moted Mulu at the Brunei Travel Fair in Septem­ber 2017, MATTA KL and Kuching.

There were also fa­mil­iari­sa­tion trips to Miri and Mulu with agents from KL, Hong Kong, Shen­zhen and Aus­tralia, as well as a visit from the United Na­tions World Tourism Or­gan­i­sa­tion (UNWTO) honorary sec­re­tary-gen­eral last year.

Mulu Na­tional Park was also pre­sented as a pa­per at the He­bei In­ter­na­tional Tourism Con­fer­ence in Baod­ing, He­bei Prov­ince, China last year.

Cur­rently, Mulu is ac­ces­si­ble by air via MasWing twice daily from Miri, four times weekly from Kuching and four times weekly from Kota Kinabalu.

Lee added the more ad­ven­tur­ous ones could take 4WD drive from Miri through Long Be­dian to Long Ter­awan, fol­lowed by a two-hour long­boat ride to Mulu.

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