Sport­sFix adds Serie A to stream­ing list

The Borneo Post (Sabah) - - SPORT -

KUALA LUMPUR: Sport­sFix, ASEAN’s lead­ing mo­bile-cen­tric over-the-top (OTT) stream­ing plat­form provider, con­tin­ued to ex­pand its grow­ing list of in­ter­na­tional foot­ball matches cov­er­age with the in­tro­duc­tion of Serie A league into its cur­rent chan­nel.

The com­pany re­cently signed the deal with MP & Silva, the Ital­ian league in­ter­na­tional me­dia right hold­ers to pro­vide foot­ball fans in the coun­try with three live matches weekly start­ing on Novem­ber 19, via its on­line web­site www.malaysia.sport­sfix.tv.

Sport­sFix Ex­ec­u­tive Chair­man, Mar­cus Luer said the ad­di­tion of Serie A foot­ball cov­er­age is part of the com­pany’s com­mit­ment to share the ex­cite­ment and pas­sion of Euro­pean foot­ball to the grow­ing list of Malaysian foot­ball fans.

“At the mo­ment, we only charge RM5 per week and RM10 for a month. Our sub­scribers can make their pay­ment via credit card or de­duc­tion of the amount from Cel­com cus­tomers.

“We re­ceived an en­cour­ag­ing re­sponse from var­i­ous seg­ment of peo­ple since we held a soft launch with Cel­com back in Au­gust,” Luer told a press con­fer­ence here yes­ter­day.

In an­other note, Luer said the com­pany was mulling to ex­pand its cov­er­age to other sports in the fu­ture com­pared to the cur­rent list of four sports at the mo­ment – foot­ball, cricket, bas­ket­ball and mixed martial arts.

“We would love to ex­pand our cov­er­age of other sports de­spite our ini­tial tar­get to only com­ple­ment what other pri­vate tele­vi­sions did not de­liver to the Malaysian peo­ple,” he added.

The com­pany had al­ready broad­cast live cov­er­age of sev­eral foot­ball matches in the Asian re­gion - the K-League Clas­sic, Chi­nese Su­per League, Toy­ota Thai Pre­mier League and also Liga I Indonesia.

Sport­sFix is owned by SF Me­dia Hold­ings Sdn Bhd, a sub­sidiary of To­tal Sports Asia which is Asia’s global leader in sports con­tent. – Ber­nama

- AFP photo

LeBron James #23 of the Cleve­land Cava­liers takes a shot over Court­ney Lee #5 of the New York Knicks in the sec­ond half at Madi­son Square Gar­den on Novem­ber 13, 2017 in New York City.The Cleve­land Cava­liers de­feated the New York Knicks 104-101.

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