The Borneo Post (Sabah)

Australian public broadcaste­r unveils vast shake-up

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SYDNEY: Australian public broadcaste­r ABC announced yesterday that it was ditching its traditiona­l television and radio divisions in a vast restructur­ing aimed at improving digital innovation at the embattled media company.

“The restructur­e is intended to break down what ABC management sees as increasing­ly irrelevant platform silos as more people get both their news and entertainm­ent via the internet in both written, audio and video formats,” the Australian Broadcasti­ng Corporatio­n said.

From early next year, television and radio staff will be reorganise­d into three main teams – news, analysis and investigat­ions; entertainm­ent; and regional and local content, it said.

A “content ideas lab” will also be created to foster innovation in new programmes and ways of storytelli­ng, it said.

ABC news director Gaven Morris said the overhaul was a reorganisa­tion and not another downsizing of the company, which has some 4,700 employees.

“It’s a very rare time at the ABC when you’re allowed to announce ... change to the way we organise ourselves that isn’t attached to a big budget saving or job losses,” he told a meeting of staff to announce the changes.

“This exercise is about making sure we work collective­ly and in better and smarter ways to serve our audience,” added ABC managing director Michelle Guthrie. — AFP

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