CGC takes Gaining Market Access workshops to East Malaysia
KUALA LUMPUR: Credit Guarantee Corporation Malaysia Berhad (CGC) will be organising signature ‘Gaining Market Access’ workshop series in East Malaysia beginning with its first in Sabah.
This workshop is an initiative under CGC’s Developmental Programme to assist Malaysian small and medium enterprises to gain market access especially into hypermarkets in order to grow and expand their business.
The half day workshop which starts from 9am to 1pm will be held at the Hyatt Regency Kinabalu, Kota Kinabalu on November 23, 2017. It is organised for local SMEs to help them take their business to the next level.
The workshop is designed to focus on assisting SMEs on ways to penetrate potential hypermarkets in Malaysia. Besides, it will also guide the participating SMEs on ways to optimise productivity for food industries.
Prior to Kota Kinabalu, CGC had successfully conducted Gaining Market Access workshops at three major market centres namely Kuantan, Malacca and Ipoh, which has benefited more than 141 SMEs.
CGC’s chief business officer, Leong Choong Weng, said before any business can gain access into the international market, they first have to establish themselves in the local market.
“More importantly, their products must be known brands that are sold widely especially at popular hypermarkets. This is one of the challenges faced by the SMEs which we are aware of and doing our part in helping them to learn and understand the hypermarket requirements through these workshops that we are organising nationwide,” he said in a statement.
He further added that this workshop series is a testimony of CGC’s dedication in promoting the growth and development of competitive and dynamic Malaysian SMEs.
“The CGC Gaining Market Access is a workshop for the SMEs to share their thoughts and challenges they are facing with the subject matter experts during the Q&A session. Essentially, this workshop acts as a platform for SMEs to hear and communicate directly with any matters relating to their business and market access,” added Leong.
The workshop is open to all SMEs that are interested or are currently facing difficulties in gaining market access to hypermarkets, and also for those who are keen to increase their business growth and exposure.
Prominent speakers such as Norman Rajen Abdullah, general manager of Mydin Malaysia with more than twenty (20) years of experience in the Hypermarket Industry and an industry expert from Asia Green Produce Enterprise will be conducting the workshop.
Asia Green Produce Enterprise is a customer of CGC renowned for their signature brand, Awang, a local ready-to-cook food product. Under the supervision of certified and experienced chef, their products are processed and packaged to meet high quality standards.
As seats are limited, participation would be on a first-come-first served basis.
Those who are interested to enrol or have further queries on the workshop are advised to contact Adolf Anthony Lajinga at 0198628119 (adolfanthony@cgc.com. my) or Na’im Hilmi at 016-9340671 (muhammadnaim@cgc.com.my).