MPOB, AladdinStreet partners to enhance palm oil market
KUALA LUMPUR: The Malaysian Palm Oil Board (MPOB) through its Palm Oil Research and Technical Service Institute in China and AladdinStreet China has forged a strategic alliance to enhance Malaysian palm oil market through e-commerce platform in the republic.
Through the partnership, AladdinStreet China will grant free registration value at RM191,423.29 to the first 10 Malaysian palm oil exporters or merchants which successfully joined its platform.
Malaysia Plantation Industries and Commodities Minister, Datuk Mah Siew Keong, who witnessed the signing ceremony between the two entities yesterday, said it was timely for the industry members to grab this opportunity to be on board the e-commerce through the platform provided by Aladdin Street China in strengthening their market there.
“China has a population of more than 1.5 billion while AladdinStreet has very strong marketing strategies in helping the merchants market their products in e-commerce.
“I am confident this collaboration will be successful,” he told a press conference after officiating the International Palm Oil Congress and Exhibition (PIPOC) 2017 yesterday.
Meanwhile, MPOB in a statement said the collaboration was achieved by capitalising on the incentives and facilities offered by the Chinese government under Belt and Road initiatives to e-commerce, among others, competitive preferential tax and free warehousing facilities in identified free trade zone in China and cost-effective logistic systems.
The three day PIPOC 2017 which kicked off today was attended by more than 2,000 participants locally and internationally. — Bernama