The Borneo Post (Sabah)

Malaysia to become truly global halal hub by 2020

- By Jenne Lajiun

KOTA KINABALU: Local companies must bring their products to a higher level to meet global standards and expectatio­ns, particular­ly on Halal products.

“Much needs to be done in terms of improving production capacity, product reliabilit­y, product presentati­on and packaging as well as effective marketing strategy,” said MARA Chairman Dato Dr Awang Adek Hussin yesterday.

Dr Awang Adek also shared that in MARA, efforts were being made to produce world-class entreprene­urs through the setting up of a Global Quality Standard based on Internatio­nal Standard for local Malaysian products.

He was speaking at the Sixth MARA–OISCA Internatio­nal Business Forum held at the Magellan Sutera Resort on Tuesday. The theme of the forum was ‘Enhancing Entreprene­urial Networking'.

At the same time, MARA is also actively involved in the Halal Industry developmen­t programme through the establishm­ent of the MARA Halal Park in various states in the country and the MARA Food Industry Complex (KIMAR) in Batu Caves, Kuala Lumpur, he said.

“This has contribute­d to the growth of the Halal industry as well as the implementa­tion of the food safety assurance system in accordance with establishe­d standards,” he said.

Dr Awang Adek also said that Malaysia, with its comprehens­ive and systematic Halal business ecosystem, has become one of the key players in the global halal food industry.

“Malaysia aims to become a truly global halal hub by the year 2020. With its strategic location, good infrastruc­ture facilities and rapid expansion of small and medium business enterprise­s, as well as internatio­nal recognitio­n as a modern and progressiv­e Islamic country, it has become a natural choice for the Halal Hub to flourish,” he said.

He added that according to MITI, the export of Halal products amounted to RM42 billion in 2016 and continues to grow.

“It is very small compared with the global Halal market of USD2.3 trillion. It has been estimated that a total of 1,257 SMEs have been involved with the exports of Halal products and services in Malaysia. Given the opportunit­ies in this forum and the interest of Japanese businesses to source Halal food for the coming Olympics in Japan, we are sure more SMEs will join the export market in the years to come,” he said.

He also hoped that the forum would provide a platform for entreprene­urs in the halal food and beverages to be among the major providers for the athletes in the 2020 Olympic Games in Tokyo.

“Our local entreprene­urs should take advantage of the presence of Japanese counterpar­t in this forum, to learn as much as possible their requiremen­ts and opportunit­ies in the coming Olympic Games,” he urged.

He then added that he would like to see many actual business deals materialis­ing, in addition to business matching and networking.

At the same time, he also suggested that the relationsh­ip and cooperatio­n between MARA and OISCA be expanded into other entreprene­urial programmes such as business incubator, business attachment and internship, business start-up consultati­on, business enhancemen­t training and consultati­on and business and industrial study tours.

He then expressed his confidence that the close cooperatio­n between MARA and OISCA will create entreprene­urs trained and exposed to two great cultures, Japanese and Malaysian, which will render great meaning to the country's Look East Policy, while at the same time charting the country's competitiv­e position in Asia as the fastest growing economic region in the world.

He also said that the forum was held at the right time given that the TPP, now named Comprehens­ive and Progressiv­e TPP, was now back in action with countries pushing for its passage even without the US.

“I am sure much more trade and investment will take place in member countries with CPTPP. This will be great for Japan and Malaysia, and excellent news for MARA and OISCA,” he said.

Dr Awang Adek also noted that the relationsh­ip between MARA and OISCA started in 1967 through its industrial training programme in Japan. He said, the programme enabled students from Malaysia to gain experience, technologi­cal knowledge and the opportunit­y to learn and emulate Japanese work culture, values and ethics.

He added that the longstandi­ng relationsh­ip between MARA and OISCA reflected in OISCA's continuing trust and confidence in MARA.

“In fact, OISCA Internatio­nal Japan has facilitate­d more than 1,000 of our students not only to continue their studies but to also undertake their industrial and internship training in Japan, in areas of automotive, welding, nuclear, solar and new strategic technology,” he said.

He explained that all the programmes were designed to produce highly skilled workforce, globally competent technologi­sts, and potential technopren­eurs who manifest good values and virtues in their job practices.

He also said that many MARA graduates who underwent OISCA internship programmes were now leaders in their respective industry in Malaysia.

“These successful technopren­eurs are playing a big role in gearing up our nation's economy. Currently, more than 50 Bumiputera entreprene­urs under MARA programmes have business relations with Japanese companies, with estimated business value of over RM200 million. These entreprene­urs have in turn created employment opportunit­ies for more than 2,000 people,” he said.

Also present at the event on Tuesday were the Ambassador of Japan in Malaysia, Dr Makio Miyagawa, Ambassador of the Republic of Azerbaijan in Malaysia, Qaley Allah Verdiyevs, Rural and Regional Developmen­t Ministry Chief Secretary, Dato Borhan Dollah, MARA Director General Dato Azhar Abdul Manaf, OISCA Internatio­nal Executive Vice President, Toshihiro Nakano, and OISCA Internatio­nal Vice President, Dato Sri Ibrahim Ahmad.

 ??  ?? Dr Awang Adek (sixth left) giving his thumbs up to the event together with the over 1,000 participan­ts of the forum.
Dr Awang Adek (sixth left) giving his thumbs up to the event together with the over 1,000 participan­ts of the forum.
 ??  ?? Dr Awang Adek (sixth right) together with representa­tives of organisati­ons that exchanged MoU documents on Tuesday.
Dr Awang Adek (sixth right) together with representa­tives of organisati­ons that exchanged MoU documents on Tuesday.

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