New Asean e-commerce framework to benefit more local MSMEs

KUALA LUMPUR: The new Asean framework on e-commerce, currently being implemented by the Asean Coordinating Committee on E-commerce, is expected to open up more opportunities for micro and small and medium enterprises (MSMEs) and facilitate their business expansion in the region.

Datuk Ravindran Palaniappan, Chair of the working group of trade in services of the Regional Comprehensive Economic Partnership (RCEP), said the committee, established last year, was working to develop a single framework on e-commerce to improve ease of doing business for entrepreneurs across the region.

“Asean consists of 10 different countries and (currently) we have 10 different e-commerce or digital economy laws across the region.

“Since last year, the Asean Coordinating Committee on E-commerce has been working to come out with a new framework agreement on ecommerce.

“I think they are almost there, they are working towards finalising it (the framework). Once this e-commerce law comes into force, it will open new opportunities for not only our entrepreneurs, but also entrepreneurs in the region,” he told reporters on the sidelines of the Digitalisation and E-commerce Ecosystem Forum yesterday.

Earlier, Ravindran had officiated the one-day forum, representing the Secretary-General of the Ministry of International Trade and Industry, Datuk Seri J. Jayasiri.

Ravindran said that e-commerce and digitalisation was the new wave in the Fourth Industrial Revolution and today’s forum augured well in creating greater awareness among the MSMEs on the emerging industry.