Julie’s ‘What’s Your Love Letter?’ Campaign is back
KUALA LUMPUR: Usher in this coming Chinese New Year with Julie’s “What’s Your Love Letter?” Campaign, by writing down your most sincere messages to your loved ones.
With the “Spread Your Joy; Share Your Love”, Julie’s encourages everyone to send their warmest regards to the people they care about and fill the air with love and warmth this festive season. It is again time of the year to buy gifts for your friends and relatives. It is never the monetary value of the gift, but the blessings and well-wishes from the giver that matter most.
Julie’s Love Letters are not only a taste of beautiful memories for most Malaysians, but also a taste of sincerity and love.
Julie’s launched the “What’s Your Love Letter?” 2018 CNY campaign at Sunway Velocity Mall yesterday.
Julie’s Malaysia Senior National Sales Manager Dennis Swee Jing Wei said they are continuing their annual tradition of encouraging everyone to pen down their heartfelt messages and send it out to their loved ones.
At the same time, they also wish that everyone can share their love and care to those who need love, and together make our society a better place.
“When was the last time you picked up a pen to write something down? How often do you miss the opportunity to share your excitement with your family? Are there words that you wish to tell your partner or best friend but just couldn’t say it out loud?” he asked
“It’s time to put down your mobile phone and write down your love,” he said.
Dennis said since its initiation in 2015, Julie’s “What’s Your Love Letter?” Campaign has received warm response from the public.
The objective has always been simple, to write down your feelings and turn those touching moments into an eternal memory.
“Since we initiated the “What’s Your Love Letter?” Campaign, we’ve been receiving overwhelming response from the public. Over the years, we have done this is several ways, from postcards to last year’s “Love Invites”, we continue this effort of showing love through words to strengthen the relationships. Because of the public’s support and participation, we are confident to let this beautiful tradition continues,” he said.
He added that with this campaign, everyone can send their love and care through these “Love Letters”, and help to raise the spirits of those in need.
This year’s, Julie’s “What’s Your Love Letter? Campaign is encouraging everyone to send their blessings to strangers and together make the World a better place.
“To celebrate this year’s Chinese New Year, we have designed a special ‘Fudai’ along with our 700gram Julie’s Love Letters. Inside the Fudai, there is a Love Note for you to write down your blessings and thank you notes for your friends and relatives. Julie’s hope that in this New Year, we can bring more love and hope to everyone beside us,” he said.
Win a 24k Gold Fortune Pouch Charm Bracelet
This year, Julie’s Love Letters launched the “What’s Your Love Letter?” Contest.
Purchase two tins 700gram Julie’s Love Letters from Jan 8 to Feb 11, 2018, and write down your love message within 20 words on the Love Note.
Fill in your personal details, attach the receipt from your purchase and participate by dropping your contest form inside the giant Julie’s Fudai at Julie’s promotional block or post it to Julie’s mailbox.
The top 50 most touching messages will stand a chance to win a 24K Gold Fortune Pouch Charm bracelet. 10 lucky winners will be selected weekly.
To thank the public for their strong support over the years, Julie’s will travel around Malaysia to deliver our blessings to all. Julie’s “What’s Your Love Letter?” 2018 Chinese New Year Roadshow will be held from Jan 19 to 21, Jan 26 to 28, and Feb 2 to 4 respectively in Selangor, Penang, Ipoh, Johor, Kedah, Pahang and Melaka. Join us at our “What’s Your Love Letter?” 2018 Chinese New Year Roadshow at the 35 shopping malls. Purchase 2 tins 700gram Julie’s Love Letters and you can participate in our “Bring Your Blessing Home” on the spot. Bring home exciting prizes with vouchers and Julie’s merchandise (terms apply).
In addition, at 11am every Saturday during the roadshow, the first 188 customers who purchased 2 tins 700gram Julie’s Love Letters will receive a free 400gram Julie’s Love Letters and a limited edition “Fudai” woven bag! On first come first served basis, while stocks last. For more details, please visit Julie’s Biscuits Facebook page at www.facebook. com/JuliesBiscuits.