Dulux announces Heart Wood as 2018 Colour of the Year
KUALA LUMPUR: Heart Wood has been unveiled by Dulux as the much anticipated Colour of the Year for 2018, following continuous expert research into trends, insights and consumer behaviours.
A subtle and warm tone of grown-up pink, it draws from the tactile qualities of natural wood and leather, conveying comfort and ease in response to consumers wanting to nestle down more and create a “welcome home”.
The research was conducted by the colour team at Dulux’s Global Aesthetic Centre, together with a group of 11 international experts. It revealed a strong overarching trend of consumers wanting to transform their homes into spaces of retreat from the outside world.
“As life gets faster, now is the time to press pause,” said Heleen Van Gent, creative director at the company’s Global Aesthetic Centre.
“Our home needs to be a place where we can turn down the noise, where we can nurture our values and recharge. Colour can play a significant role in addressing the balance between outside clamour and inner calm.”
“Our 2018 Colour of the Year truly captures the mood of the moment. Heart Wood and its four complementary colour palettes will help consumers achieve a home that is truly and uniquely theirs, bringing a feeling of safety and reassurance, creating a welcome home for all.”
Speaking at the launch, Jeremy Rowe, managing director, AkzoNobel Decorative Paints, South East & South Asia, Middle East, observed that colour plays a significant role in creating a perfect, comforting environment.
“As a colour authority, we exist to empower our consumers to make the right colour choices; choices that make them happy and proud of their homes.
“With the 2018 Colour of the Year and its four contemporary colour palettes, customers around the world can now create spaces within their home that are truly theirs and up to date with their everyday needs.”