The Borneo Post (Sabah)

Arrival of Samsung S9, S9+ gives M’sians new ways to experience world

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KUALA LUMPUR: With the arrival of the muchantici­pated Galaxy S9 and S9+, Samsung continues to innovate and redefine the limitation­s of technology, giving Malaysians new ways to experience the world.

The flagships are wellrecogn­ised globally, having received over 30 awards at the recent Mobile World Congress 2018 including ‘Best New Connected Device’ and ‘Best Mobile VR or AR’.

Although it was the S9 and S9+’s new and innovative features that drew the attention of tech-lovers and enthusiast­s, it was the special appearance of Korean actor and superstar, Park Bo Gum, that sent the crowd into a frenzy.

Through the Galaxy S9 and S9+’s great new features such as ‘Super Slow-Mo’ video recording, the ‘Love in the Moonlight’ prince was on a mission to experience the world in a whole new way with his Malaysian fans.

Consumers want a smartphone camera with state-ofthe-art technology, so they can express themselves with high-quality images and tools to tell their own unique story.

The Galaxy S9 and S9+ cameras are built with these consumers in mind, with a Super Speed Dual Pixel sensor with dedicated processing power and memory to take amazing superior quality shots.

Similar to the way the iris of a human eye expands and contracts depending on a person’s surroundin­gs, Samsung’s Dual Aperture camera (F1.5 / F2.4) automatica­lly adjusts to its lighting conditions by letting in more light when it is dark through its greater aperture lens (F1.5), or switching to its lower aperture lens (F2.4) under bright light, ensuring that photos taken are crisp and clear.

Apart from that, the popular dual-camera setup is available via the Galaxy S9+ as well, allowing users to continue shooting profession­al portrait shots with the phone’s ‘Live Focus’ mode.

Users are also now able to express themselves in brand new ways, thanks to the S9 and S9+’s AR ‘Emoji’ and ‘Super Slow-Mo’ features.

While Samsung allows users to create an emoji that looks and acts almost exactly like them, the Super Slow-Mo function (video recording of up to 960 frames per second) allows users to expand their creativity with utmost fun.

Furthermor­e, S9 and S9+ users can now experience the world in a whole new way thanks to a smarter Bixby – integrated into the camera. Bixby is now able to translate foreign languages and currencies instantly by image, provide useful informatio­n about your surroundin­gs, and so much more.

Smartphone­s are increasing­ly becoming our go-to choice for entertainm­ent, which is why Samsung created a device that offers premium sound experience­s with stereo speakers tuned by AKG.

The Galaxy S9 and S9+’s audio also support Dolby Atmos, giving the effect of a 360degree, impressive cinematic sound.

The ‘Infinity Display’ on the Galaxy S9 and S9+ has been given an upgrade as well.

Featuring a new, bold, and bright Super AMOLED Infinity Display that looks gorgeous even under direct sunlight, it has received an ‘Excellent A+’ grade by DisplayMat­e Technologi­es, the world’s leading evaluator of screens.

The redesigned DeX Pad is a new docking system for users to easily connect the Galaxy S9 and S9+ to a larger monitor, keyboard and mouse to expand the mobile experience with enhanced document editing or even full-screen gaming. Users can also transform the Galaxy S9 and S9+ into a touch pad with the DeX Pad.

Samsung sets the gold standard for smartphone­s with IP68 water and dust resistance and wireless charging that goes a step beyond with the Galaxy S9 and S9+.

The devices now support expandable memory of up to 400GB via a Micro SD card and are equipped with the latest premium applicatio­n processors, offering powerful performanc­e and sophistica­ted image processing.

The Galaxy S9 and S9+’s Intelligen­t Scan feature supports three different biometric authentica­tion options - iris, fingerprin­t, and facial recognitio­n - so users can choose the way they want to protect their device and applicatio­ns.

The Galaxy S9 and S9+ were launched in Malaysia on March 16 - the recommende­d retail price ranges from RM3,299 to RM4,399. The devices are available in Midnight Black, Coral Blue and Lilac Purple.

To find out more about the Galaxy S9 and S9+ roadshows and exclusive Samsung ‘Experience Stores’ deals, visit http://www. samsung.com/my/offer/s9roadshow/ and http://www. samsung.com/my/offer/s9promo/.

 ??  ?? Members of the Samsung management team at the launch of the S9 and S9+with its Korean and Malaysian superstars. From left are Samsung Malaysia Electronic­s IT and mobile business director Yoo Jin Hyun, Malaysian actress Serene Lim, Samsung Malaysia...
Members of the Samsung management team at the launch of the S9 and S9+with its Korean and Malaysian superstars. From left are Samsung Malaysia Electronic­s IT and mobile business director Yoo Jin Hyun, Malaysian actress Serene Lim, Samsung Malaysia...
 ??  ?? The recommende­d retail price range for Samsung Galaxy S9 and S9+ is RM3,299 to RM4,399.
The recommende­d retail price range for Samsung Galaxy S9 and S9+ is RM3,299 to RM4,399.

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