UTM produces Malaysia’s first green nanotechnology products

JOHOR BAHRU: Universiti Teknologi Malaysia (UTM), through its downstream firm, Siti Hamidah Exclusive Empire Sdn Bhd (SHE Empire), has produced the country's first cosmetic products based on green nanotechnology, Naturel Kiss Micellar Series.

UTM Faculty of Chemical and Energy Engineering Lecturer and Researcher, Associate Prof Dr Siti Hamidah Mohd Setapar, said the skincare products, under her Naturel Kiss cosmetics range, were produced with seven research teams using 99 per cent natural ingredients imported from Japan.

“High-quality ingredients such as hyaluronic acid, bee venom, rose hydrosol and natural plant oils used (in the Micellar Series) can be anti-ageing agents, apart from making the skin firmer and the face fair and glowing.

“The use of micellar technology also helps to boost the effectiveness of facial cleansing and make-up removal up to five times compared with normal washing," Siti Hamidah, who is also SHE Empire Managing Director, told reporters after launching the product at UTM here today.

She said her research and development activities on the micellar technology products spanned 15 years before successfully producing the Micellar Series that comprised two products, Micellar Cleanser and Micellar Energy Mist.

“We are targeting to sell 5,000 Micellar Series products in two months. These products started to be available in the market through agents two days ago,” she added.