HABIB Diamond Fest, 'A Show of Brilliance – Starring You'
KUALA LUMPUR: HABIB yesterday celebrated the world’s eternal love affair with diamonds with the launch of its annual Diamond Fest campaign at the Suria KLCC Centre Court, Kuala Lumpur in honour of diamonds being the birthstone for the month of April.
This year would be the 19th year that HABIB celebrates its annual Diamond Fest with different campaign themes every year. This year, we bring you a campaign themed “A Show of Brilliance – Starring You” where we will see the element of spectacular applied to the entire event and jewellery. By just wearing a small piece of diamond jewellery, you can be the centre of attention even when paired with a simple outfit. With all the wonderful designs from HABIB, it doesn’t just alter your ensemble, you will feel as if you have become a star.
HABIB has built a trusted reputation here in Malaysia with 60 years of experience in the jewellery industry by offering worldclass designs and craftsmanship at value for money prices.
As the only jeweller in Malaysia to honour and dedicate the brilliant gem in the whole month April, the nation’s premier homegrown jeweller is set to awe and inspire with displays of new distinctive diamond collections, exquisite pieces as well as by educating and sharing knowledge on diamonds with customers to enable them to make the right choices when purchasing diamond jewellery.
Dato’ Sri Meer, managing director of HABIB, yesterday launched the highly anticipated HABIB Diamond Fest Campaign with this year’s theme “A Show of Brilliance” together with Datin Sri Zarida Noordin, executive director of HABIB and local celebrities. “The theme for this year’s HABIB Diamond Fest is “A show of Brilliance”. We all know that everyone is different in their own way, and that is what makes each one of us unique. HABIB wants to celebrate this and what better way to do it than with a campaign that showcase the most brilliant gemstone of all, the diamond, whereby each diamond is unique and has its own characteristics. All our diamonds are cut with precision and accuracy to simulate the sparkle of a shining star,”, said Dato’ Sri Meer.
Collections featured during the fashion show include the Majestic Garden, which is the latest design from HABIB’s Diamond collection, HABIB’s brilliant diamond collection in rose gold and white gold, and ‘Hearts On Fire’, The World’s Most Perfectly Cut Diamond’ which is exclusively distributed at HABIB also made a stunning debut of its latest collection. The jewellery showcase which was most definitely a show stopper dazzled the crowd with its display of diamond jewellery.
According to the managing director of HABIB: “A brilliant diamond would turn anyone who is wearing them into a star.
“The sparkling diamond piece on you is certain to make you stand out above the crowd and be the highlight of any event or occasion, making you a star of the show! It is our aim to make this dream come true by making our diamond jewellery affordable.
“In a way, HABIB creates a show that you will never forget by showcasing the latest diamond collection this year.
“You don’t need to be in a show to be a star, perhaps with just a piece of our diamond collection, the spotlight will be on you wherever you go!”
“This campaign is intended to reflect one’s uniqueness and we encourage you to embrace it by celebrating with a diamond, because diamonds are as unique as you are.
“HABIB has always perceive its market to have a sense of uniqueness which we should cherish, and this gives us the inspiration to produce diamond jewellery that would give you a starlight experience”, added Dato’ Sri Meer.
The celebration is in conjunction with the birthstone of April, the Diamond, with a month long (1st April – 1st May) campaign at all HABIB showrooms across Malaysia.
Within this campaign, an exhibition is held at Suria KLCC Centre Court from the 29th March to the 8th April 2018. Here is where everyone will get the first chance to see HABIB’s latest jewellery collection.
HABIB’s Diamond Fest from April 1st till May 1st, 2018 offers a wide range of diamond jewellery with discounts of up to 70% off on diamond jewellery, less RM8 to RM20 per gramme on 916/999 gold, certificated diamond at the lowest price in town and with a purchase of RM5,000 and above in a single receipt of any diamond or certificated diamond, customers can get a free gift.
Don’t miss the chance to experience the brilliant HABIB Diamond Fest this April. For more information, call HABIB’s Marketing Communications Department at 03 4252 2777 or visit www. habibjewels.com.