Kia finally reveals new K900 flagship saloon
SOUTH Korean carmaker Kia has finally unveiled the all-new second-generation of its full-size luxury saloon, the K900.
Despite extremely modest sales of the first-generation in the US, where the car was codesigned at Kia’s design studio in Irvine, California, the South Korean manufacturer has gone ahead with a complete redesign of its flagship saloon.
The K900 was first introduced in Korea back in 2012, where it was the first Kia saloon to adopt a rear-wheel drivetrain that was developed in-house by its own engineers.
In some respects the luxury saloon has helped to elevate Kia’s brand value in a number of key markets around the world, particularly Korea and North America.
But the new version has a long, long way to go before it starts to worry the models it was designed to rival, such as the BMW 7 Series, Lexus LS and the Audi A8.
This is considerably more than a generational redesign or a major refresh though, and that’s because the only thing this new model carries over from the first-generation of the K900 is its name.
Han-Woo Park, the President and CEO of Kia Motors Corporation, says of the new car: “The K900 is a flagship luxury saloon at the pinnacle of our product line-up, showcasing Kia’s finest technology and design capabilities. We strongly believe that the K900 will elevate every aspect of the Kia brand to a new level.” — Relaxnews