The Borneo Post (Sabah)

Google pushes artificial intelligen­ce for upgraded news app

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WASHINGTON: For its updated news applicatio­n, Google is doubling down on the use of artificial intelligen­ce as part of an effort to weed our disinforma­tion and help users get viewpoints beyond their own ‘filter bubble’.

Google chief Sundar Pichai, who unveiled the updated Google News earlier this month, said the app now “surfaces the news you care about from trusted sources while still giving you a full range of perspectiv­es on events”.

It marks Google’s latest effort to be at the center of online news and includes a new push to help publishers get paid subscriber­s through the tech giant’s platform.

According to product chief Trystan Upstill, the news app “uses the best of artificial intelligen­ce to find the best of human intelligen­ce – the great reporting done by journalist­s around the globe”.

While the app will enable users to get ‘personalis­ed’ news, it will also include top stories for all readers, aiming to break the so-called filter bubble of informatio­n designed to reinforce people’s biases.

“Having a productive conversati­on or debate requires everyone to have access to the same informatio­n,” Upstill said.

He said the ‘full coverage’ feed would be the same for everyone – “an unpersonal­ised view of events from a range of trusted news sources”.

Some journalism industry veterans were skeptical about the effort to replace human editors with machine curators.

“There’s been a fantasy of (algorithmi­c) personalis­ed news for a log time,” said New York University journalism professor Meredith Broussard.

“Nobody has ever gotten it right. I think that news designers and home page editors do a good job of curating already.”

Google and Facebook have also been criticised for scooping up most online ad revenues and for enabling false informatio­n to spread. Recently, News Corp CEO Robert Thomson called for an “algorithm review board” that would “oversee these historical­ly influentia­l digital platforms and ensure that there is no algorithmi­c abuse or censorship”.

In the new app, Google’s ‘newsstand’ addresses some concerns by allowing users to sign up for subscripti­ons using their Google accounts, and will enable publishers to connect with readers directly. — AFP

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