BLACKPINK returns with new album to ‘hit you with that ddu-du ddu-du’
SEOUL: In what’s a thinly-veiled imitation of Doo-doo-doo-da-dada (The Police), BLACKPINK is back to get you into the groove with its new EP, led by the track Ddu-Du Ddu-Du. It comes with a choreography of finger guns to match that shooting sound.
The new EP, Square Up, is the group’s first record since their debut around two years ago. Their three previous digital singles, including Square Two, all went viral with three of the songs topping the Billboard chart of World Digital Song Sales.
Ddu-Du Ddu-Du is highly addictive hip-hop number, laced with aggressive trap beats. The song’s refrain, “Hit you with that ddu-du ddu-du,” adds to the addictive quality, as does the choreography of hand guns that comes with the line.
The new record has been released at major online music stores.
“The title Ddu-Du Ddu-Du could be the sound of shooting or the sound of breathing. It’s also like our incantation,” member Jennie said in a press conference before the record release. The title embodies the new record’s vision of “squaring up and facing up.”
“With our past songs, we tried to show our girlish side. This time, we came back with more maturity and intensity with powerful hiphop feelings and rap. With the new release, our biggest goal is to show BLACKPINK making various attempts,” member Jisoo said.