Japan’s leading hair care brand Moist Diane debuts in Watsons
KUALA LUMPUR: Moist Diane, Japan’s leading silicone-free haircare brand which combines the wonders of nature and the powers of science to launch its new Perfect Beauty series, a renewal of their signature Argan Oil series, has debuted in Watsons.
Since the launch of the range in September last year in Japan , a million bottles were sold in just ten days. A renewal of their signature Argan Oil series, the new mega launch comprises six shampoos and six treatment products that are enriched with Organic Moroccan Argan Oil and Customised Beauty Keratin to address different hair concerns of Asian women.
“We are pleased to have one of Japan’s most sellable brand in hair care available at Watsons. At Watsons, we constantly pay attention to the needs of our customers and one of the top concerns of our customers are getting the right hair care treatment.
With a vast number of brands available to address hair care needs, it is important that our customers can differentiate which hair care brand would meet their specific needs,” Watsons Malaysia’s managing director Caryn Loh said.
“Moist Diane’s new Perfect Beauty range addresses the needs and requirements of Asian hair, where our environment tends to cause the build-up of sebum on our scalp, causing oily, dull, limp or less-than-beautiful hair.
With the innovative formulation from Moist Diane which is not chemically harmful to the hair, our customers will be able to choose from a vast range six shampoos and six treatment products that suits their hair care needs. It is no doubt that when your hair looks good, it personifies inner confidence and we standby with Watsons motto of ‘Look Good, Feel Great’.”
The new Perfect Beauty series by Moist Diane consists of six shampoos and six treatment products that target different hair types and concerns of Asian women. Other than being siliconefree, the newly formulated series is colour-safe and sulphate-free (except Extra Fresh variant).
“We are grateful to be able to launch Moist Diane in Watsons. As we all know, Watsons is rated as Asia’s No. 1 Health and Beauty retailer, we have trusted and valued Watsons support for the brand. When we first launched Moist Diane Argan Oil Shampoo series back in 2015, our distribution in Watsons started at just 180 stores.
“As of today, we have expanded to more than 450 Watsons stores nationwide. I am excited to announce the new series of Moist Diane - the Perfect Beauty range, the renewal of the signature Moroccan Argan Oil series,” Mandom Malaysia president Dexter Lee said.
During the Moist Diane Perfect Beauty media launch event at the Forum, KL, the winner of “She Is Diane” was selected among social media influencers who had participated in the “search” where each influencer had to upload at least two Instagram postings of them participating in a positive passionate cause, for instance, volunteering in charitable, environmental and educational causes after they have used the new Perfect Beauty range by Moist Diane, within a time period of ten days. They were then required to share with their fans on what it meant to have ‘Perfect Beauty’ - beauty that is inside and out.
The event was launched by Lee, Mandom senior executive director Shinichi Takata, Naturelab managing director Tiger (Keigo Hishiya), Naturelab’s Overseas Marketing and Sales director Claire Shih, Watsons Malaysia Customer director Danny Hoh and Watsons Malaysia’s Trading director Thoren Tan, with members of the media and the blogger community.
A Moist Diane product information sharing session was also held as part of the event, where Hishiya gave his insights on Moist Diane products to the attendees.
Moist Diane is exclusive available at selected Watsons stores nationwide.