Mundipharma, Watsons collaborate to launch Betadine Natural Defense
KUALA LUMPUR: In collaboration with leading retailer, Watsons, Mundipharma recently launched Betadine Natural Defense personal care product range in Malaysia by expanding its expertise from antiseptics into the personal care market.
Free of eight undesirable chemicals, Betadine Natural Defence features natural ingredients nurturing skin health while providing 99.99 per cent germs killing effect. It helps families achieve their personal hygiene needs on a daily basis with no compromises.
The brand features body wash, hand wash, and hand sanitizer products free of 8 harmful chemical residues: SLS (Sodium Lauryl Sulfate), MIT( Methyl i so t hi az olin one ), Parabens, Triclosan, Triclocarbon, Paraben, Formaldehyde, Dioxane and BHT (Butylated Hydroxytoluene).
It delivers 99.99 per cent germ killing property, skin nurturing benefits powered by natural ingredients, manuka honey, pomegranate and tea tree. Organic aloe vera is added to produce a moisturizing effect and vitamin E for healthy looking skin.
“Trusted by healthcare professionals, patients and consumers over 60 years, Betadine has been recognized as a global expert brand in fighting gems and infection. We are very excited about this breakthrough - a daily-use range that that does not contain the common harmful ingredients, includes healthy natural ingredients and protects against germs. It makes it a natural choice for people who want effective daily hygiene for themselves and their families but don’t want to compromise on quality.
“We’re delighted to partner with Watsons on this launch - it’s a testament to the unique benefits of Betadine Natural Defense. Malaysia will be the second country we launch the range after it has proven to be incredibly popular in Thailand,” Mundipharma Regional general manager for South East Asia Suresh Pragasam said.
Watsons Malaysia managing director Caryn Loh said that in an effort to promote a healthy lifestyle and to minimise the risk of contracting germs, bacteria or viruses, attention should be focused on what we use on our skin on a daily basis.
“Customers, especially mothers who purchase products for the household, have a major responsibility in choosing the right personal care products that are safe for the whole family.
“As such, at Watsons, we aim to educate our customers to be aware of the potential harmful effects from certain chemicals used in personal care product.
“Our collaboration with Betadine will provide customers more and better choices to make a smart purchase and eventually drive further growth in the liquid soap category,” Loh added.
During the launch of Betadine Natural Defense at the One Utama shopping mall, renowned consultant dermatologist Dr. Ch’ng Chin Chwen was invited to share her insights on how people can take preventive measures to avoid harmful chemical exposure to themselves and their family.