BMW opens new showroom in KK
KOTA KINABALU: Regas Premium Sabah and BMW Malaysia have officially opened the doors for their newest BMW and BMW Motorrad showroom here in the state capital.
“Partnerships and collaborations with our dealer representatives such as Regas Premium Sabah form crucial touch points to deliver our promise of Sheer Driving Pleasure to our customers in the country,” Managing Director and CEO of BMW Group Malaysia, Harald Hoelzl, said in his speech during the opening ceremony on Saturday.
“While Regas Premium Sabah is now a new dealership in Kota Kinabalu, its owners, Tan Brothers Machinery Company (TBMC) and Regas Group of Companies, are no strangers to the premium automotive industry in East Malaysia,” he added.
Harald explained that annually, East Malaysia contributes over 500 vehicles to BMW’s performance in Malaysia and the state of Sabah accounts for over 200 vehicles, proving that the state is a key touch point in the country.
Meanwhile, Managing Director and Dealer Principal of Regas Premium Sabah, Matthew Tan, asserted that the BMW Group is the leader in ‘Mobility of the Future’, as it delivers the best premium products and the best premium services for individual mobility.
“The brands representing the premium automaker are also the fastest growing brands in the premium segment in Malaysia with innovations that are leading the automotive industry in the country, which is why it has been an ambition for us at TBMC Group of Companies to represent the brand here in Sabah,” Matthew said.
Last year, the deliveries across the BMW, MINI and BMW Motorrad range experienced an 18% growth in Sabah compared to performance in 2016.
Regas Premium Sabah Sdn Bhd is a joint venture between TM Vision Auto Services Sdn Bhd, a subsidiary of TBMC Group of Companies and Regas Premium Auto Sdn Bhd.
Regas Premium Auto is the authorised dealer representative for the brands BMW, MINI and BMW Motorrad in the state of Sarawak.
Regas Premium Auto was also appointed as the authorised service dealership for BMW i in 2016 in the state, and last year established the first-ever BMW i public charging facilities in East Malaysia at CityOne Megamall, Kuching.
Regas Premium Sabah will be taking over FM Autohaus as BMW Group Malaysia’s new dealership in Kota Kinabalu and will operate in the existing 53,500 sq ft facility located in the prime area along Jalan Penampang. It offers the full suite of Sales, Services, Spare Parts and Systems (4S) for BMW and BMW Motorrad, as well as service facilities for BMW i and MINI.
BMW Group Malaysia currently has a network of 20 BMW, eight MINI, and nine BMW Motorrad dealerships nationwide. Regas Premium Sabah is located at Lot 17362, Mile 3, Lido, Jalan Penampang, Kota Kinabalu.
Also present in the event was Regas Premium Sabah chairman Datuk Aloysius Tan.