Pikom targets RM370 million in GMV for #mycybersale 2018

KUALA LUMPUR: The National Information and Communications Technology (ICT) Association of Malaysia (Pikom) is targetting RM370 million in gross merchandise value (GMV) for its 5th #MyCyberSale 2018 compared to RM311 million last year.

Happening from September 3 to 7 this year, the country’s biggest annual online sales festival is also expected to collect RM50 million in export revenue, from RM39 million last year.

Pikom chairman, Ganesh Kumar Bangah, said: “The event has proven to be a great platform for merchants in Malaysia to be part of the e-commerce ecosystem and contribute to the domestic and export e-commerce revenue.

“In line with its theme ‘Driving Growth Through Omni-channel Commerce’, #MyCyberSale 2018 aims to encourage microenterprises to adopt an omnichannel approach for their businesses to reduce dependency on social media private messaging sales,” he said.

Pikom is also targeting 1,200 merchants for the event, with exporters expecting to make up half the number. More than 600 merchants have registered since the soft launch on July 10 this year.

#MyCyberSale grew from strength to strength under the leadership of Malaysia Digital Economy Corporation (MDEC) when it registered RM67 million in GMV in 2014, RM117.7 million in 2015, and RM211 million in 2016.

MDEC chief operating officer Datuk Ng Wan Peng said that #MyCyberSale is a platform for the microenterprise community to build their brand and customer base in Malaysia and beyond.