Imago wins another gold award
PETALING JAYA: Imago shopping mall celebrated the winning of a gold award in Best Experiential Marketing for 2018 in Category B for malls with a NLA of 500,001 – 999,999 square feet during during the Glam Hatter’s Gala dinner held at One World Hotel here recently.
Persatuan Pengurusan Kompleks Malaysia (PPK) organized the PPKM Awards 2018 to honour the grand decorations and creative marketing campaigns carried out by shopping malls in Malaysia.
The PPK Awards consist of three categories, Category A for malls with NLA of 500,000 sq ft and below, Category B for malls with NLA of 500,001 sq ft to 999,999 sq ft and Category C for mall with NLA of 1 million sq ft and above.
Imago Shopping Mall scored their first gold in 2017, under the same category for “Once Upon A Dream” entry and bagged their second gold for 2018 with the entry of “The Odyssey”, a Christmas event planned and executed in 2017.
Inspired by “It’s a small world”, a water-based theme park located in Hong Kong’s Disneyland, Imago Shopping Mall recreates a version that is adaptable in a mall’s ambience where children are able to ride boats and sail through five different stories and themes such as Santa’s Workshop, Santa and His Reindeers, The Gingerbread House, Alice In Wonderland, and Goldilocks and The Three Bears.
With the fierce competition in traditional retail industries, Imago Shopping Mall differ their brand through attractive decorations and creative, one of a kind events.