Portland goes retro in attempt to regulate new electric scooters
THE STEREOTYPICAL electric scooter rider is a tech savvy millennial on the go, with access to a smartphone and the tolerance for risk that early adopters tend to flaunt.
How do you deliver an important message to this information saturated cohort as they whiz by at the speed of a runner at full sprint?
In Portland, Oregon, officials from the city’s Bureau of Transportation decided the answer was not email alerts, emergency alerts or text notifications. Instead, they’ve opted for a decidedly low-tech solution, as the Willamette Week first reported: Paper fliers and rubber bands. Chris Warner, interim director of the Portland Bureau of Transportation, said the goal of the fliers - thousands of which have been attached to e-scooters all over the city this week - is to remind a growing number of riders to abide by local rules of the road, which include yielding to pedestrians and parking the vehicles with care.
“Fliers are about as old school as you can get - paper and rubber bands,” Warner said. “We’re in an era of tremendous innovation in transportation, and that requires a lot of out-of-the-box thinking for private companies, the public and for cities.”
“Sometimes low-tech solutions are the best ones,” he added.
Electric scooters hit the streets of Portland last month, the beginning of a 120-day pilot programme that aims to monitor the impact of the new vehicles on the city. Since their debut, the city has logged more than 178,000 trips on the vehicles, as well as about 1,100 complaints from about 500 people, according to the PBOT.
City officials said the complaints are largely from people reporting riders for doing things such as operating scooters without a helmet or riding on the sidewalks, both of which violate state law.
Scooter companies such as Bird, Lime and Skip include safety instructions in their apps and on their scooters, but many riders choose to ignore them, according to critics and safety experts.
Portland has seen about 12 injuries since the scooters launched, according to the PBOT.
Warner said the city started their public education efforts about e-scooters from the first day of the pilot program, but turned to fliers in hopes of improving public education following the wave of complaints.
In cities across the country, scooter companies such as Bird and Lime have dumped their products on public streets without alerting local officials. In Miami - as in San Francisco; Santa Monica, California and Austin, Texas before it - companies placed e-scooters in the streets, and were able to prove that a significant demand for rentals existed before city officials had a chance to remove their vehicles.