CIMB Preferred goes Asean-wide to offer more regional privileges

KUALA LUMPUR: CIMB Bank Bhd (CIMB Bank) and CIMB Islamic Bank Bhd (CIMB Islamic) have upped the ante on their affluent customer segment, Preferred, by launching their regional benefits Asean-wide.

Called Regional CIMB Preferred, the expanded proposition enables CIMB's affluent customers to enjoy enhanced banking convenience and privileges across six countries in Asean, regardless of where their domiciled account is.

Benefits of the Regional CIMB Preferred include seamless cross-border account opening in any country for an account in a different destination country, free fund transfers, lower forex rates and priority banking service at 120 CIMB Preferred Centres and 1,100 CIMB branches in Malaysia, Cambodia, Indonesia, Singapore, Thailand and Vietnam.

Every CIMB Preferred customer also has a dedicated Relationship Manager for wealth management needs.

CIMB is the only Malaysian bank providing Preferred membership across Asean without the minimum requirement of asset under management (AUM) in countries outside the customer's domicile.

In fact, customers can also choose to nominate friends and family members with lower AUM, and in any part of Asean, to enjoy the CIMB Preferred status for 12 months.

Additional lifestyle privileges include exclusive travel and dining offers, as well as unlimited access to airport lounges within Asean.

CIMB Group's chief executive officer of group consumer banking, Samir Gupta, said CIMB remains focused on providing the best value propositions to its customers across the region.

“The Regional CIMB Preferred proposition is a result of substantial investments in cutting-edge systems and processes, to enable us to better leverage our strong Asean network,” he said in a statement.

“The result is a compelling suite of banking convenience and lifestyle privileges across the region to make Regional CIMB Preferred the leading affluent banking experience within Asean.

“Be it shopping in Malaysia, holidaying in Indonesia, investing in Singapore or opening an account for a new business in Vietnam, the Regional CIMB Preferred offers unparalleled customer experience for our Preferred clients.”

Formoreinformation,customers can visit any CIMB branch in Asean or log on to www.cimbbank. com.my or www.cimbislamic.com. my.

Zafrul Aziz (fourth left) and CIMB Group group chief marketing officer Mohamed Adam Wee Abdullah (fourth right) together with representatives from each country from CIMB Thai, Singapore, Indonesia, Cambodia and Vietnam at the Regional CIMB Preferred launch in Kuala Lumpur recently.