Gamuda Land launches GL HOME at Bukit Bantayan Residences

KOTA KINABALU: Stringent lending rules by banks have resulted in many purchasers reporting that rejection of their home loan application is their main obstacle to buying their dream home.

There could be various reasons why banks reject home loan applications, such as poor credit record or income criteria that is not met. Staying true to its principle as a responsible town maker, Gamuda Land launches GL HOME (Home Ownership Made Easy), a campaign that offers onestop tailored solutions to assist home buyers in the purchase of their dream property.

Responding to current market condition, GL HOME addresses real needs of genuine property purchasers, helping them to navigate through various financing options to bridge the differential sum between purchase price and purchaser’s end financing loan amount. GL HOME will run from now until 31 December 2018.

“The ever-changing landscape of the property development industry has driven Gamuda Land to be more creative in fulfilling our vision of creating places that people will call home, want to be a part of, grow up and grow old in. While we have built a strong brand over the past 23 years, we are constantly evolving with the time, continuously rolling out waves of transformation initiatives to remain competitive in this challenging market. GL HOME is one of our proactive strategies to ease property ownership for genuine buyers with our tailormade solutions, giving purchasers peace of mind to navigate through various financial options,” said Ngan Chee Meng, CEO of Gamuda Land.

To provide better customer experience and professional property ownership advice, Gamuda Land has also recently launched GL Friends loyalty program in August 2018. Every Gamuda Land customer will be assigned with a relationship personnel to assist them in their home ownership journey.

These relationship personnel are Gamuda Land’s sales team who have undergone extensive trainings, such as bank loan products, CTOS and CCRIS assessments to refine their skills in order to ease customers’ property purchase journey.

“This has been part of Gamuda Land’s on-going efforts to provide differentiated customer experience where we are proactively digitalising and streamlining our business operations to bring greater value to our customers through the provision of real-time access to property information that they need on mobile apps and other conveniences such as professional advice through our relationship managers and easy home ownership packages that will suit their requirements such as GL HOME,” Ngan added.

GL HOME provides three key solutions to securing one’s desired property:

No hassle – Immediate financial health check by Gamuda Land’s relationship personnel on purchasers’ Credit Tip Off Service (CTOS) and Central Credit Reference Information System (CCRIS). These scores enable purchasers to understand their financial health as well as their debt service ratio and borrowing ability, providing a clear picture on their financial standing and making the subsequent property purchase a lot faster and hassle free. No worries – Gamuda Land has collaborated with local banks to equip its relationship personnel with knowledge of various banks’ products and offerings. Bundling the banks’ and Gamuda Land’s products, Gamuda Land’s relationship personnel will mix and match multiple financial tools and offer tailored solutions to help differential sum based on purchasers’ financial appetite, property requirements and needs.

No fuss – Gamuda Land has conducted thorough market research and analysis and concluded a wide menu of flexible financing solutions to settle the various situations of differential sum. Instead of visiting separate financial institutions for each area of need, Gamuda Land’s relationship personnel will advise on mortgage solutions and the right property type with special packages on offer based on purchasers’ needs and eligibility. This provides optimal and fuss free savings on money and time.

Participating projects for GL HOME are Gamuda Cove, twentyfive.7, Gamuda Gardens, Kundang Estates, Bukit Bantayan Residences, HighPark Suites, The Robertson, Madge Mansions, Jade Hills, Horizon Hills, Valencia and Kota Kemuning.

In conjunction with the launch of GL Homes, Gamuda Land will be organising a fun-filled Taiwan Food Fiesta for the community on November 3 and 4 from 5 pm to 10 pm at Bukit Bantayan Residences. A wide variety of Taiwanese street food stalls and food trucks are prepared to greet visitors. Gamuda Land’s existing purchasers dubbed “GL Friends” are invited to attend the event to activate their loyalty card to enjoy exclusive privileges and benefits.

To find out more about the development, please visit the sales gallery at Bukit Bantayan Residences Sales Gallery or call 088 254 436.