Asia Pacific pay TV revenue set to top US$56 billion in 2018
MUMBAI: China, India, South Korea and Japan will spearhead growth in the region, where total pay TV revenue is projected to cross US$66 billion by 2023.
Pay TV revenue in the Asia Pacific region will top US$56 billion in 2018, reflecting 5 per cent growth, according to a report by analysts Media Partners Asia.
MPA’s Asia Pacific Pay TV Distribution report, which covers 17 markets across the region, predicts 3 per cent compound annual growth for the next five years, which will see pay TV revenues — including subscription fees, and local and regional advertising sales — exceeding US$66 billion by 2023.
China, India, South Korea and Japan will drive future growth in the region, with MPA projecting that the Asia Pacific pay TV subscription base will grow from
Conversely, Australia, Hong Kong, New Zealand, Malaysia, Singapore and Thailand will see revenue decline over the next five years.
645 million subs in 2018 to 696 million by 2023, reflecting a 2 per cent compound annual growth rate (CAGR).
In 2018, the pay TV subscriber base in the region will grow by 3 per cent, representing 57 per cent of TV homes with at least one pay TV service. India will account for 47 per cent of that growth in 2018.
Indian pay TV revenues will reflect the highest growth rate over the next five years, with 8 per cent CAGR, followed by China and Korea at 3 per cent, and Japan at 1 per cent. By 2023, pay TV revenues will total US$25 billion in China, US$16 billion in India, US$7.4 billion in Korea and US$7.1 billion in Japan.
Conversely, Australia, Hong Kong, New Zealand, Malaysia, Singapore and Thailand will see revenue decline over the next five years, between minus-1 per cent and minus-6 per cent in compound annual growth.
MPA executive director Vivek Cuoto said the region is witnessing a shift towards highspeed broadband and online video consumption, which “together with piracy will continue to adversely impact pay TV industry growth.”