Sophie Turner designs bracelet for Louis Vuitton and Unicef
SOPHIE Turner has landed a new role shining a light on children’s humanitarian issues for Louis Vuitton.
The “Game of Thrones” actress has teamed up with the luxury French label to promote its #makeapromise campaign, which supports Unicef in raising funds for children who are victims of humanitarian crises worldwide via the sales of its new ‘Silver Lockit’ bracelet.
A total of US$100 (RM420) from the sale of every bracelet goes to the non-profit organisation for the cause.
Turner also had a hand in designing the jewellery, which resembles a traditional friendship bracelet adorned with a silver bunny rabbit charm. “I wanted my bracelet to hold luck for all the children whom the proceeds from this bracelet go to,” the star explained to her eight million Instagram followers. “So I wanted to integrate the idea of luck and also inclusion of many countries and cultures. I wanted to have the braids made of two colours; red and white. Red is considered a lucky colour in China. And the white coincides with my idea for having the little circular charm on the bracelet, a rabbit. A. Because WHITE rabbits are considered very lucky in the UK and a rabbit foot is considered lucky in many parts of Europe, China, Africa, North and South America.” “The idea of the #makeapromise campaign comes from children,” Michael Burke, chairman and CEO of Louis Vuitton, told British Vogue. “When they make a promise, they mean it, and they seal it with a pinky promise. Children show us a simple way to change the world.” The ongoing partnership between Unicef and Louis Vuitton has raised over US$6 million since it began in 2016.